The best anti-aging face serums in the UK 2023

As we age, our facial skin begins to show signs of decline. Don't let it happen to you! Treat yourself to a good anti-aging face serum. After comparing the features of anti-aging face serums, we recommend the best serums on the market through this guide. There's nothing like this organic product to rejuvenate the skin.


Best value for money


The best anti-aging face serum in 2021

This serum from the DENSITIUM brand is very effective in fighting against skin aging. In addition, it is sold at an interesting price compared to the competition, despite its high quality.

29,11 £ on Marionnaud

This anti-aging serum is very effective in fighting the aging of facial skin. It is much more powerful than a simple serum and the result is perceptible from the first applications. This is mainly because its formula is composed of 45% of anti-aging dermatological component. The effects obtained are anti-slackening, wrinkle reduction and facial radiance.

By using this serum, your skin will be redensified every day. You will have a smooth and soft skin like a baby. This serum works impressively on wrinkles. This serum also refines the double chin, if you have one. It deeply nourishes the skin. You can apply it every morning or night.

NIVEA Vital Anti-Aging Serum 2

Best value for money

NIVEA Vital Anti-Aging Serum

The best entry-level anti-aging face serum

It is a 3-in-1 beautifying serum. This special oil is made with rose petals. This product from Nivea is a quality anti-aging skin care product, sold at a very affordable price.

11,44 £ on Amazon

To reduce wrinkles, this anti-aging serum is very effective. It is very powerful and its formula rich in lumicinol and rose petals is very good for the skin. It unifies the complexion to offer a radiant complexion. You will have a rosy complexion and your cheekbones will be more prominent.

It also has the power to reduce the spots on the face. Your skin will be more beautiful and the spots will be less visible. In addition, this serum firms the skin and acts as a moisturizer. It softens it and makes it more sensitive. In addition, it has a very sweet smell, you can use it daily. This serum also protects against the harmful effects of external agents that attack the skin. It is rich in calcium.

CLARINS anti-aging serum 3

Best premium value for money

CLARINS anti-aging serum

The best high-end anti-aging face serum

Among the anti-aging serums found on the market, this is the best high-end product. It is a very good quality product that produces very impressive effects.

63,27 £ on Marionnaud

With this premium serum, you will have a very soft and extremely smooth face. The rejuvenating effects are visible day after day after the application of the serum. The serum reshapes the facial contours and firms the skin.

The benefits are noticeable immediately. This cream also acts as a sunscreen against external aggressions. In addition, it moisturizes the skin and protects it from the sun's rays. It eliminates the impurities that can accumulate. However, it must be applied delicately without massaging. It is applied before the day or night care. It nourishes the skin so that it is more radiant. It evens out the skin and gives a natural and healthy look.

L'Oréal Paris anti-aging serum 4

Complete anti-aging formula

L'Oréal Paris anti-aging serum

The anti-aging face formula

Like all L'Oréal products, this anti-aging serum is a laser revitalift. It is made with pure retinol, which gives a radical effect by acting on the skin in depth.

15,92 £ on Amazon

It is a night serum that corrects wrinkles and spots on the face in an amazing way. Whether superficial or deep, the consequences of external aggressions that your skin has accumulated will disappear. In addition, it is suitable for all skin types.

It rehydrates your skin and makes it more supple and smooth, which are the characteristics of a young calf. The effects will be visible after one month of use and deep wrinkles will disappear permanently after four months. It is recommended to use this serum every night before your usual skin care. Above all, you must give your skin time to adapt by starting with spaced applications during the first few weeks. It also has an antioxidant and protective character because of the retinol and the glycerin.

Buying guide • November 2023

Best anti-aging face serum

Any specific needs?

The best anti-aging face serum in 2021

The best entry-level anti-aging face serum

The best high-end anti-aging face serum

The anti-aging face formula

Your guide : Samuel

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Comparison table of the best anti-aging face serums

NIVEA Vital Anti-Aging Serum 6
CLARINS anti-aging serum 7
L'Oréal Paris anti-aging serum 8
NIVEA Vital Anti-Aging Serum
CLARINS anti-aging serum
L'Oréal Paris anti-aging serum
This serum from the DENSITIUM brand is very effective in fighting against skin aging. In addition, it is sold at an interesting price compared to the competition, despite its high quality.
It is a 3-in-1 beautifying serum. This special oil is made with rose petals. This product from Nivea is a quality anti-aging skin care product, sold at a very affordable price.
Among the anti-aging serums found on the market, this is the best high-end product. It is a very good quality product that produces very impressive effects.
Like all L'Oréal products, this anti-aging serum is a laser revitalift. It is made with pure retinol, which gives a radical effect by acting on the skin in depth.
Skin type
Mature skin
All skin types
30 mL
50 mL
50 mL
30 mL
Morning and evening
Day care
Morning or evening
Evening care
Key ingredients
Calcium, soy, sesame
Rose petal oil & lumicinol
Glycerin, protein
Glycerin, rthinol

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Report an error, request the addition of a feature to the table, or suggest another product. Thank you for your kindness!

Buying guide - anti-aging face serum

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How to choose your anti-aging face serum

Are you struggling to find the right anti-aging face serum because there are so many on the market? Here are the criteria for choosing the right one.

#1 - Skin type

Every skin is different. And another woman's anti-aging face serum may not be right for you. You must first determine the nature of your own skin: sensitive, oily or dry? Be careful, the skin of the face is particularly fragile and a little carelessness could have terrible consequences on your appearance. Only after knowing this criterion, you can better fix yourself in the purchase of the anti-aging face serum that corresponds to it.

#2 - The composition of the product

Based on your skin type, favor a serum composed of quality active ingredients and whose virtues correspond without effect to your face. Currently, the composition of products such as anti-aging face serum can be from conventional cosmetics, natural ingredients or certified organic. However, make sure that your anti-aging face serum at least sports moisturizing properties to keep your skin supple and firm.

#3 - The living environment

The anti-aging face serum you are going to get should match your living environment. If yous live in the city, you are regularly exposed to air pollution. Therefore, guide your choice of anti-aging face serum with this in mind. You may also live in particularly sunny areas, so opt for products with UV protection.

#4 - The texture


texture of the anti-aging face serum you're going to get has a lot to do with your determination to use the product regularly. Since it is a treatment and you expect convincing results on the serum, you should give importance to its texture, which is always defined according to your skin type. Generally speaking, the oily serum is specifically designed for dry skin; conversely, there are watery serums, perfect for dehydrated, oily or normal skin.

#5 - The smell

No less important, the smell criterion remains quite decisive, just for a matter of personal comfort. Although the purpose of the anti-aging face serum is to fill in the apparent signs of skin aging, you still need to feel a touch of well-being when using your product. To do this, take the time to choose from samples or ask for advice before making your purchase.

First of all, you must determine the nature of your own skin: sensitive, oily or dry?

How to detect an effective anti-aging face serum?

You're past your prime and it's time for you to think about revitalizing your face to maintain that dazzling look despite your age. What you need is an anti-aging face serum to revitalize and rejuvenate your skin.

To help you spot the right anti-aging face serum, we encourage you to look at the ingredient list first. It should contain a large amount of Latin names, a sign that the product contains a generous amount of botanicals. Also check that it includes water, in any form (floral water or fruity extraction).

The active components of your anti-aging face serum should be in the most raw state possible, among others that have not undergone major chemical transformations. Choose a product that contains a variety of active ingredients in the right quantities in the formula to easily meet your treatment needs in one application.

In principle, if your anti-aging face serum has the right components, you will not necessarily have to accompany it with a cream or other product that would consolidate its effects.

The different types of anti-aging face serums

The action of the anti-aging face serum depends on the active ingredient it contains. Here are the most common types.

Anti-aging face serum with hyaluronic acid

Hyaluronic acid has powerful anti-aging properties. It spontaneously moisturizes the face and gives a more luminous and smoother look to the skin. Cosmetics have therefore incorporated this active ingredient into many products designed to fight the first signs of aging. The anti-aging face serum based on hyaluronic acid acts effectively on oily and mature skin by filling in expression lines and providing a moisturizing touch. To achieve these effects, hyaluronic acid absolutely must be among the top five ingredients in the anti-aging face serum, which indicates a high concentration of this component in your product.

Anti-oxidant face serum


"antioxidant" formula is experiencing a considerable rise on cosmetic products, especially on anti-aging skin care. Indeed, the antioxidant anti-aging face serum fights against free radicals responsible for skin aging. It is therefore recommended to add it to your facial care routine, in addition to your various creams. Opt for the Antioxidant Anti-Aging Face Serum especially to prevent the appearance of wrinkles, but also to treat the few signs of aging already present. As a result, you will get a glowing, well-supplied and firm face.

The organic anti-aging face serum


manufacturers of anti-aging face serum have also not omitted the use of natural substances to make them active components in their products. Avocado, aloe vera, cocoa, argan, rose and many more: a huge variety of fruits and flowers are processed for the elaboration of range products providing softness and freshness in addition to their anti-wrinkle, revitalizing and moisturizing properties.

Anti-aging face serum or anti-aging face cream?

Anti-aging face serum

What distinguishes the anti-aging face serum from the anti-aging face cream? Known as a "booster", the serum is known for its intense action on the face. With a slightly jelly-like texture, its active ingredients are present in highly concentrated quantities in the product, so as to facilitate penetration into the skin and optimize its in-depth work. The anti-aging face serum immediately treats the first signs of skin aging, while giving the skin a dazzling complexion and a revitalized structure.

Anti-aging face cream

With a more compact texture than the serum, the anti-ageing face cream provides nourishing and protective benefits. It treats the skin's irregularities due to age in a punctual manner. To complete its work, it is sometimes even necessary to add a serum to the treatment. Thus, the anti-aging face cream is part of the skin aging care ritual, but its action must be reinforced by other products to have better results.


If you have to choose between an anti-aging face serum and an anti-aging face cream, choose the serum for its rich concentration of active ingredients, its light texture and its immediate action. However, depending on the type of skin, the anti-ageing face serum may not be enough and you will have to use the anti-ageing face cream to refine your skin.

Why buy an anti-aging face serum?

A highly concentrated treatment

The anti-aging face serum contains a high concentration of active ingredients such as hyaluronic acid, essential oils... In comparison, if creams generally have active ingredients between 5 and 10%, the serum has up to 70%. This gives it a much faster efficiency since it acts directly and deeply in the skin.

Immediate penetration into the skin

With its fine texture, the anti-aging face serum is very quickly absorbed by the skin. It is recommended to apply it before the day or night cream. Its essential role is to prepare your skin and make it more permeable to receive the various nutrients. It also boosts the effectiveness of other skin care products.

Brightening and hydration of the skin

With time and daily aggressions, your skin becomes dehydrated and can become very dull. The anti-aging serum contains brightening ingredients such as vitamins E and C, antioxidants and amino acids. They restore the radiance, tone and elasticity of your skin. The serum is also rich in hyaluronic acids that help hydrate your skin.

Complementary with other skin care products

Due to its extreme concentration, the anti-aging serum is applied in small quantities. It is not intended to replace your day or night cream, but to complement it. It protects and repairs the skin and reinforces the effectiveness of your other treatments.

A variety of products for everyone

There is a wide range of anti-aging serums to fight against skin aging: fluid or oily texture, smoothing serum, moisturizing... Which means that whatever your problem, you will find the right product. To increase its effectiveness tenfold, we advise you to choose a serum containing additional active ingredients that are different from those in your main cream.

The best brands of anti-aging face serums

In our opinion, the best brands of anti-aging face serums in 2022 are :

L'Oréal Paris

Melvita is a French brand specialized in cosmetic products (body and face products). It is an international retailer that aims at the quality of its products and the satisfaction of its customers. To do so, this beauty brand is seriously committed to respecting its EcoCert and Cosmébio standards, promising a diversified range of products rich in plant ingredients and free of parabens, silicones, synthetic dyes and chemical sunscreens.

N.A.E. Naturale Antica Erboristeria is an authentic organic beauty brand for face, body and hair, with its origins in Italian herbalism. Celebrating the long tradition of Italian herbalism and beauty recipes, its cocooning formulas are made with unique blends of refined organic ingredients, with a minimum of 97% of natural origin. All its face, body and hair care products are certified organic and Vegan.

Guerlain is a French perfume house founded in 1828 by Pierre-François-Pascal Guerlain. It is very well known for its high-end perfumes, but currently, this brand has also launched in the cosmetics. The quality of the products of this French brand has not disappointed anyone so far.

ACE is a young brand in cosmetics since 2016. It is committed to producing items that take into account the environment and animals. Not yet well known in this field, the company is starting to make a name for itself and is beginning its heyday. This brand is reliable.

This French brand has an international reputation. It has branches all over the world. This complete beauty care company is the most sought after in the world, combining the latest technology with the highest quality for the ultimate in luxury beauty in mass without losing its value and always putting luxury first.

What is the price for an anti-aging face serum

The diagram below will help you to get an idea of the typical prices for each price range (entry-level, mid-range and high-end).

However, more expensive does not necessarily mean better.

We therefore advise you to always consult our ranking before deciding, rather than blindly relying on price ranges.

15 £ to 25 £
25 £ to 30 £
more than 30 £
Price range diagram


Expand the application area

When you proceed with your beauty routine, you often focus only on your face: know that the neck also deserves a few dabs of anti-aging face serum because like any part of the face it can be made to show small wrinkles or other signs of skin aging.

Caution on intolerances

On a

daily basis, you certainly use the anti-aging face serum that suits your skin type, since you have found that the product has no irritating effect on the skin of your face. Before opting for any anti-aging serum, make sure that your skin is not allergic to one or more of its components. Basically if it doesn't react between 24 and 48 hours, you have a green light.

Regular scrubbing


skin on the face regularly gets rid of its dead cells to come out with a new layer. Over time, this transformation can slow down. For effective results from your anti-aging face serum, don't forget to regularly exfoliate your face, removing layers of dead skin cells. Ideally, plan to exfoliate weekly with the product that suits you.

Healthy eating


the use of anti-aging face serum, focus on a healthy diet: eat green vegetables or fruits (artichoke, broccoli, avocado, etc.), nuts, fish, citrus fruits regularly. This will help protect your skin and provide it with the necessary antioxidants. Also, don't forget to keep yourself constantly hydrated. Green tea is said to have very effective effects against skin aging.

A healthy lifestyle


addition to a healthy diet, your facial skin also needs a pleasant daily routine, within reason: get enough sleep, avoid excessive smoking and alcohol, don't always expose yourself to the sun, etc. In this way, even if the signs of aging of the skin should appear at some point, the anti-aging face serum you have purchased will do its job well.


What is the best anti-aging face serum?

The best anti-aging face serum depends on your needs and budget. Read our buying guide for the best products available.

At what age should I start applying an anti-aging face serum?

Not everyone has the same rate of skin ageing: it is more accelerated in some people than in others. However, you can start taking preventive care from your thirties onwards: all you have to do is choose an anti-ageing face serum adapted to your age.

What is the main action of the anti-aging face serum?

The anti-aging face serum is an intensive treatment to be applied to your face to fill in the irregularities of the skin resulting from its aging.

How to recognize the signs of aging skin?

To know that you need a good anti-aging face serum, here are the most common signs: dry skin, slight surface deformities, appearance of fine lines, dullness.

Are there any contraindications in using the anti-aging face serum?

Before using any product, it is always recommended to seek advice from professionals in the field, and to perform a test on the skin beforehand. Some components of the anti-aging face serum may be irritating.


Note: Below are some of the sources we have consulted in writing this article. Links to other sites are not continuously updated. It is therefore possible that a link may not be found. Please use a search engine to find the desired information.
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March 2022 : Translation of this buying guide from our partner

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Our selection
NIVEA Vital Anti-Aging Serum 10
NIVEA Vital Anti-Aging Serum
CLARINS anti-aging serum 11
CLARINS anti-aging serum
L'Oréal Paris anti-aging serum 12
L'Oréal Paris anti-aging serum


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