The best dejaunizing shampoos in the UK 2023

There's nothing worse than watching your fresh, creamy blonde hair turn an unflattering yellow. But why does this happen and what can you do about it? This comparison will answer all your questions and present you with a selection of products to use to avoid yellow hair.

L'Oréal - Professional Expert Series Silver 1

Editor's Choice

L'Oréal - Professional Expert Series Silver

The best dejauner shampoo in 2021

Expert Silver Series is a purple shampoo that is perfect for gray and white hair. This shampoo is formulated to provide clarifying results while nourishing and protecting hair fibers.

7,18 £ on Amazon

With L'Oréal Professionnel Expert Series Silver Shampoo, you'll get salon-quality results at home. Here you have a purple shampoo specifically designed for white, gray and light blonde hair to bring clarity and shine. It helps neutralize unwanted yellow tones and maintain natural blonde or white color while nourishing and protecting the hair fiber.

L'Oréal Silver Shampoo contains magnesium and anti-yellowing agents to help counteract dullness and brassiness and enhance the fabulous beauty of gray, white and light blonde hair. This shampoo softens and boosts hair, leaving it looking clarified and revitalized with the ultimate in color radiance. Plus, it's perfectly ethical and has not been tested on animals.

Dessange Sun Blonde Lightening 2

The best cheapest

Dessange Sun Blonde Lightening

The best entry-level shampoo

Designed for natural blonde hair, this nutrient shampoo gives hair more shine. The perfect choice if you're looking for an effective shampoo at a low price.

2,47 £ on Amazon

This shampoo from Dessange is a lightening product made from natural ingredients, such as lemon extracts or chamomile, protects the hair against drying. It lightens the hair while bringing softness to it. If you want to bring more shine, without going through the bleaching process, buy this shampoo.

The Dessange Sun Blonde Lightening, with its two levels of lightening, brings a particular brightness to the natural blond hair. Non-aggressive, nourishing and softening, this product was designed to protect the mane from the sun's rays so that it doesn't lose its natural shine and beauty.

Kerastase - Blond Absolute Ultra Violet Bath 3

The best high-end

Kerastase - Blond Absolute Ultra Violet Bath

The best high-end dejauner shampoo

This shampoo restores shine to your blonde hair, while deeply nourishing it to boost its luminosity. This product will also protect your hair from oxidation.

14,08 £ on Amazon

Purple shampoo works to provide long-lasting protection against brassy and yellow tones, while protecting against pollution and other external aggressors. You'll be able to maintain your hair's natural, healthy shine. It will also make your hair soft to the touch and strong.

Hyaluronic acid and edelweiss flower work in harmony to melt away dirt and excess oil and replenish moisture for silky, shiny hair. Ideal for cool blonde and gray hair, regular use of this shampoo provides long-lasting anti-fade protection, keeping blonde shades looking fresh longer. The product comes in a 250 ml bottle and has a pleasant floral scent.

Mulato - Blue Earth 4

The best alternative

Mulato - Blue Earth

The best alternative dejauner shampoo

Mulato's Blue Earth Shampoo is a gentle, non-aggressive product that will take care of your hair dye without damaging your hair. This shampoo does not dry out your hair at all, on the contrary it makes it softer and more supple, very pleasant to the touch.

13,60 £ on Amazon

This is a good dejaunizing shampoo that is perfect for fragile hair. The hair is brighter and feels softer and more supple. The natural ingredients in the shampoo make it easy to lighten, protect and moisturize hair from the roots to the ends. It is very effective in neutralizing unwanted yellow highlights in light, natural, colored, highlighted or bleached hair.

This shampoo has a formula composed of 92% natural ingredients, which will guarantee a total respect of your hair fiber. It is particularly suitable for polar blond hair to which it gives back life to the color by restoring their luminous shine. It protects the hair from external aggression factors such as heat or UV rays. It also nourishes the hair roots while toning them. And the little extra is that the product has a pleasant smell.

Buying guide • November 2023

Best dejaunizing shampoo

Any specific needs?

The best dejauner shampoo in 2021

The best entry-level shampoo

The best high-end dejauner shampoo

The best alternative dejauner shampoo

Your guide : Samuel

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Comparison table of the best dejaunizing shampoos

L'Oréal - Professional Expert Series Silver 5
Dessange Sun Blonde Lightening 6
Kerastase - Blond Absolute Ultra Violet Bath 7
Mulato - Blue Earth 8
L'Oréal - Professional Expert Series Silver
Dessange Sun Blonde Lightening
Kerastase - Blond Absolute Ultra Violet Bath
Mulato - Blue Earth
Expert Silver Series is a purple shampoo that is perfect for gray and white hair. This shampoo is formulated to provide clarifying results while nourishing and protecting hair fibers.
Designed for natural blonde hair, this nutrient shampoo gives hair more shine. The perfect choice if you're looking for an effective shampoo at a low price.
This shampoo restores shine to your blonde hair, while deeply nourishing it to boost its luminosity. This product will also protect your hair from oxidation.
Mulato's Blue Earth Shampoo is a gentle, non-aggressive product that will take care of your hair dye without damaging your hair. This shampoo does not dry out your hair at all, on the contrary it makes it softer and more supple, very pleasant to the touch.
Magnesium & Keratin
Enriched with lemon and chamomile extracts
Hyaluronic Acid + Edelweiss
Organic shea butter, organic sunflower oil, beta-carotene, blackberry, and cherry oil
Hair type
300 ml
250 mL
200 ml
Natural gray & white
Cold and gray blondes
Polar blonde
Dejuvenating, Neutralizing
Moisturizing and illuminating dejaunizing shampoo
Repigmenting and dejaunizing shampoo

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Buying guide - dejaunizing shampoo

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How to choose your dejaunizing shampoo

#1 - The type of scalp

While you may think of shampoo only as a cleansing agent for your hair, it's just as important to consider your scalp when choosing a shampoo, especially for dejauning shampoos.

By design, shampoo is meant to clean your roots more than any other part of your hair, so if you're prone to oily roots, for example, you may need a less moisturizing, deep-cleansing shampoo.

And on the other hand, if you have a drier or tighter scalp, you probably need something more moisturizing. For dejaunizing shampoos, knowing your scalp is also important, as this type of shampoo is quite aggressive.

#2 - The brand of dejaunizing shampoo

You should know that the brand for this type of shampoo is very important. Indeed, a shampoo can condition and beautify your hair as much as damage it. Brands produce their shampoo based on a selection of their own ingredients and following a manufacturing process that are also their own.

It is therefore important to consider brands that are known for their experience and quality. And it is wiser not to favor brands that you are not familiar with.

#3 - The components of the dejaunizing shampoo

As it is a product that will directly come into contact with your scalp, you must take into account the components of the shampoo to avoid adverse effects on your health. In fact, it is advisable to choose shampoos with BIO components or less dangerous for your health. At the moment, the most recommended shampoos are those without chlorine.

In addition, choose a dejaunizing shampoo with natural ingredients, which are less aggressive, but which do not contain too many fruit, citrus and vegetable extracts. This is because they can turn your hair yellow.

#4 - The color of your hair

Choose your dejauner shampoo based on your hair color. If you have light hair (natural or bleached), purple shampoos will work best for you. However, if you want a dejaunizing shampoo that works well on your dark hair, you should use a blue shampoo.

Why does your hair turn yellow?

There can be several reasons, but the most important one usually has to do with the ingredients in the shampoo you use every day.

The ingredients

The ingredients (fragrances, chemicals) commonly used to make many hair care products will make your hair more yellow with each use.

When companies make hair products (even totally organic formulas), they choose ingredients based on the results they want to achieve without necessarily considering that these ingredients can actually have a negative impact on color.

Their quest for the most perfect texture possible can often have the "side effect" of corrupting hair color.

What ingredients cause yellow blonde hair? And how does it happen?

There are two ways that certain ingredients can turn your hair yellow: through the process of oxidation OR through coloring (actually depositing a yellow tint).

"Oxidation" is the yellowing and darkening response that occurs when compounds containing nitrogen are exposed to UV light and air. Most of today's products are made with ingredients (conditioning agents, styling resins and proteins/amino acids) that contain nitrogen compounds.

When you use these products, whether they are conditioners, sprays or styling products, you are literally loading your hair with nitrogen compounds. This is 100% guaranteed to darken and yellow your hair color a little more every day.

Natural ingredients can be a problem too!

While synthetic ingredients can cause chemical oxidation that will eventually cause your hair to turn yellow, natural ingredients can "color" your hair.

Some natural ingredients that we think are safe and gentle in every way can actually impact hair color and give it yellow tones. Namely fruit and citrus extracts (such as apple, lemon, orange, goji berry, melon, avocado, pumpkin), as well as vegetable extracts (such as carrot, tomato, sweet potato).

Another natural ingredient to be wary of is perfume, in those with a high level of citrus extract. Perfumes will give hair yellow highlights, as will mixtures of essential oils like rosemary, vanilla, eucalyptus and peppermint.

To avoid yellowing your hair, choose hair products whenever possible that offer excellent styling options, protect the health of your hair and don't contain ingredients that can distort your color.

The different types of dejaunizing shampoos

There are mainly two types of dejaunizing shampoos available on the market right now: purple shampoos and blue shampoos.

Purple Dejauner Shampoo

Purple shampoo is the one that brings a temporary tint to your hair and makes all types of light and blonde hair look bright and fresh. This type of shampoo will work perfectly to enhance your color, whether you've opted for platinum, ash blonde, or silver.

Purple shampoos will also be perfect for simply reviving your natural shade. In short, they're just perfect for containing the yellowing effect in your hair and brightening up your shade, natural or not.

Blue Dejauner Shampoo

Blue Anti-Yellowing Shampoo for Blonde, White, or Gray Hair cleans, conditions, and neutralizes yellow-orange tones. It gives hair unbeatable shine and moisture.

This type of shampoo is ideal for an Icy Blue effect on white hair. Its use is simple, just put on suitable gloves, apply the shampoo on wet hair while massaging. Then leave it on for 1 to 5 minutes, emulsify and rinse.

Dejaunizing shampoo or revitalizing shampoo

The dejaunizing shampoo

It is a shampoo particularly composed of purple and blue pigment. This shampoo is useful to ensure the complementarity of the colors whose goal is to remove the yellow-orange reflections often signs that the hair is in bad condition.

Indeed, the hair becomes dull and loses its shine (natural or not). The types of manes that are most prone to this phenomenon of yellowing hair are blonde, white and gray manes. It can also be seen in brown manes but rarely.

The de-yellowing shampoo restores the hair's highlights. It allows the hair to regain its shine and color. Please note: there is no need to be afraid of the effects of the application of the dejaunizing shampoo on the hair, just follow the instructions.

revitalizing shampoo

This type of shampoo is useful for beautifying the hair. In other words, they contain ingredients that serve to protect and beautify the hair. Conditioning shampoos allow for the reduction of cuticle swelling.

This protects the hair from external aggressions such as UV rays, heat and others. The conditioning shampoos also facilitate the styling, make the hair more flexible, well hydrated, well solid, well shining with dazzling reflections.


Whether it's the dejauner or the conditioner shampoo, both are great and both have their own characteristics. But if you need to remedy your hair's color loss, go for the dejaunizing shampoos.

Plus, unlike conditioning shampoos, you don't have to use it every time you wash your hair, so it's a specific product that meets a specific need.

Why buy a dejaunizing shampoo?

Hair care and maintenance product

This shampoo contains pigments that prevent blond, gray and silver hair from turning yellow. Its effectiveness is marked by the existence of purple or blue pigments in the shampoo, amino acids, moisturizers and other anti-yellowing elements.

These elements are necessary to protect the hair from the sun's UV rays, high heat and other external factors that can damage the hair.

Nourishing product for gray, blonde and silver hair:

Since these hair types are fragile and tend to dry out more than other hair types, the dejaunizing shampoo provides the necessary elements to nourish them. By doing so, the shampoo moisturizes and maintains the hair fibers without melamine. At the same time, the shampoo helps to keep the hair color (blond, silver or gray) longer.

However, it is important to follow the instructions mentioned, because dejaunizing shampoos are also among the aggressive products. Excessive use could damage the hair rather than repair it.

Organic product: 100% natural

Dejaunter shampoos are known to be free of chemical components. In fact, there is no ammonia, sulfate, silicone or paraben in the shampoo. The blue or violet pigments in dejauner shampoos are derived from flower or fruit extract-based ingredients. The other ingredients in the shampoo are also 100% natural.

Easy-to-use product

The dejaunizing shampoo is easy to use, just like a regular shampoo: you need to apply it to your wet hair, lather it up or not, depending on the type of dejaunizing shampoo. Then, just let it sit for 5 minutes so that the shampoo sets, and you're done.

To save more money

With a dejauner shampoo, you don't need to refresh your color every time, just use a dejauner shampoo to keep your hair color vibrant in any occasion and in any circumstances. This will save you a lot of time and money. In time, because you can shampoo your hair at home without having to go anywhere. And in money, because you will be able to easily do your shampoo without resorting to the expensive services of a professional.

The best brands of dejaunizing shampoos

In our opinion, the best brands of dejaunizing shampoos in 2022 are :

L'Oréal Paris

This brand is recognized worldwide as the leading brand in luxury hair care. The brand has built its reputation on the quality and effectiveness of its products for almost 55 years. Its dejaunizing shampoos are highly appreciated.

This brand prioritizes luxury and quality in its products. That's why it has created different types of conditioning shampoos that promote hair protection. The brand also offers one of the most popular dejaunizing shampoos on the market today. Dessange is known worldwide for its quality and is used all over the world.

L'Oréal Paris is one of the most famous cosmetic brands in the world, and it is French. It has been around for almost 110 years now. Its hair care products, including dejaunizing shampoos, are particularly famous. It has a reputation for quality, beauty and luxury that is second to none. That's why this brand is the world's leading hair care brand.

Mulato is the pioneer brand of natural hair care. Since its inception in 2007, it has built a reputation as a brand that respects the environment and the health of its consumers. Described as a quality brand, it prioritizes efficiency and beauty above all.

Elsève is a brand belonging to the L'Oréal group. It has a reputation as remarkable as its parent company. Elsève is also a very well-known brand internationally and offers quality products in hair care.

What is the price for a dejaunizing shampoo

The diagram below will help you to get an idea of the typical prices for each price range (entry-level, mid-range and high-end).

However, more expensive does not necessarily mean better.

We therefore advise you to always consult our ranking before deciding, rather than blindly relying on price ranges.

4 £ to 8 £
8 £ to 12 £
more than 12 £
Price range diagram


Don't lather up your dejauner shampoo

Indeed, as with all shampoos, we tend to lather the dejaunizing shampoo on the hair and yet this does not allow the shampoo to be completely effective. It should be applied to the scalp like a mask and left to rest for a few minutes (1 to 5 minutes). This will allow the shampoo to work well on the hair and combine well with the color.

Don't use your dejauner shampoo every time you wash your hair

The dejaunizing shampoo tends to dry out the hair: it will protect your color, but too frequent application may damage the texture of your hair. Therefore, you should only apply it every other day, alternating it with a mild shampoo or a regular shampoo. This is especially necessary for those who wash their hair quite frequently.

Don't mix your dejauner shampoo with another dejauner treatment

It here, we hear as another dejaunizing care masks and dejaunizing conditioners. Indeed, as already mentioned above, dejaunizing shampoos are already aggressive, so adding it with another care that has the same characteristics could damage the hair rather than heal it. Plus, it could multiply the healing powers and give highlights you don't want, instead of just stopping the yellowing effect.

Choose a dejauner shampoo that matches the darkness of your hair color

In fact, it makes more sense to choose a darker dejauner shampoo for platinum blonde, gray and silver hair. This gives more effect and more shine and brilliance to the hair. While for lighter hair, you should choose lighter dejauner shampoos so that you don't get a shade you don't want.

Be sure to follow the indicated application time

As already mentioned above, dejauner shampoo is an aggressive product that dries the hair. For this reason, it is advisable when using it to respect the indicated application time and especially not to extend its duration at the risk of damaging the hair. Thus, it is important to always follow the indications on the packaging or on the bottle.


Will the dejauner shampoo dye my hair?

Dejauner shampoo, although it has powerful purple or blue pigments, is not intended to dye your hair. It may add a little more color to your hair if you let it sit for a very long time, however this slight coloring will not stay for long, and it may go away as soon as you apply regular shampoo.

Should I apply the shampoo to wet or dry hair?

Try applying to wet hair first and see how much your hair tones. If you want to tone your hair regularly, it's best to apply to wet hair. However, if your hair is lighter and you want a more intense toning treatment, you can apply it to dry hair for up to 30 minutes. After 30 minutes of absorption, simply rinse. Be careful though, such a practice can be a risk if your hair is very fragile, or if the dejaunizing shampoo contains ingredients that can weaken it.

How do I choose the right dejauner shampoo?

Be sure to choose shampoos with characteristics that match your hair type. This is necessary to get more effectiveness and also to avoid unpleasant surprises. And don't forget, don't skimp on the price, because once again, this criterion demonstrates the quality of the product.

How often should I use the shampoo?

The use depends on the condition of your hair and your normal hair routine. Your hairdresser will normally recommend washing your hair once or twice a week, as washing your hair every day will strip your hair of its natural oils and have a completely opposite effect to what you're looking for: it will discolor your hair. If this is your regular hair routine, use a purple tonic shampoo once a week. However, if you find that your hair fades easily, try this treatment twice a week. It all depends on your hair and your routine.


Note: Below are some of the sources we have consulted in writing this article. Links to other sites are not continuously updated. It is therefore possible that a link may not be found. Please use a search engine to find the desired information.
  1. Dejaunizing shampoo: For whom and how to apply it?,
  2. Are you using purple shampoo correctly? Read this to find out!,
  3. How to Prevent Brassy Hair: Top Tips for Blondes,
  4. How to Dejaune Blonde Hair?,
  5. Does purple shampoo to dejaune hair really work?,
  6. 4 Tips to Keep White Hair from Turning Yellow,
  7. 4 Reasons Your Blonde Hair Could Be Turning Yellow And Why Purple Shampoo Is A Must Have for Blonde Silver and White Hair,
  8. Blue shampoo vs. purple shampoo,
  9. Blue vs. Purple Shampoo: What's the Difference,
  10. Everything you need to know about purple shampoo for blonde hair,
  11. The Best Dejauning Shampoos - Elle,
  12. The Best Anti-Yellowing Shampoos 2021: How to ....,
  13. Dejaunizing shampoo: principle use price - Ooreka,
  14. Gray hair dejaunizing shampoo polar blonde and platinum,
  15. Which dejaunizing shampoo to adopt for my hair ...,
  16. Natural herbal dejaunizing shampoo light reflections ...,
  17. Blue shampoo as a dejaunizer of blond : my opinion,
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  19. Shampoo Dejauner Bio: Shampoo REFLETS & BRILLIANCES ...,
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  21. Shampoo Dejauner - Cdiscount,
  22. Elseve Color-Vive Shampoo Dejauner Violet Shampoo ...,
  23. Shampoing Solide Dejaunisseur - Les Recettes de Louizzette,
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  25. Hair Care ⋅ Franck Provost | Shampoo dejaunisseur ...,
  26. Dejauners - Fauvert Professional,
  27. Dejauner Shampoo - Buy / Sell Shampoo ...,
  28. Shampoo Dejauner SUBLIM | Sublimo,
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March 2022 : Translation of this buying guide from our partner

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Our selection
L'Oréal - Professional Expert Series Silver 9
L'Oréal - Professional Expert Series Silver
Dessange Sun Blonde Lightening 10
Dessange Sun Blonde Lightening
Kerastase - Blond Absolute Ultra Violet Bath 11
Kerastase - Blond Absolute Ultra Violet Bath
Mulato - Blue Earth 12
Mulato - Blue Earth


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