The best whitening toothpastes in the UK 2023

A beautiful smile is a considerable asset in everyday life as well as in the workplace. What could be better than a whitening toothpaste to have beautiful white teeth and fresh breath? In addition to taking care of sensitive teeth, it also helps remedy oral problems caused by smoking. Find the right whitening toothpaste for you in this guide.

Sensodyne Whitening Toothpaste 1
8/10

Best value for money

Sensodyne Whitening Toothpaste

The best whitening toothpaste in 2021

Recommended by many dentists, Sensodyne Multi-Protection Whitening cleans teeth on the surface and in depth and maintains healthy gums. Suitable for both adults and children, this toothpaste is an excellent choice.

2,62 £ on Amazon

Sensodyne is a brand frequently suggested by dentists. This toothpaste spreads a protective layer on the sensitive parts of your teeth. The all-in-one product fights cavities, plaque and treats your gums. It is suitable for both adults and children over 12 years old.

The fresh taste of this toothpaste provides a permanent feeling of freshness. Moreover, the action of bleaching is almost not abrasive. In fact, the fluoride-based formula strengthens enamel while preserving tooth whiteness. This 75 mL Sensodyne toothpaste can be quite expensive, but using it can only be good for your teeth.

Love & Beauty white toothpaste certified vegan 2
9/10

Best value for money

Love & Beauty white toothpaste certified vegan

The best entry-level whitening toothpaste

This vegan whitening toothpaste is based on activated carbon and orange blossom. Sulfate-free and made of 98% natural ingredients, it promises effective whitening of teeth while leaving a pleasant taste and freshness in the mouth.

2,13 £ on Amazon

You will be surprised at what this vegan toothpaste can offer you. With each brushing, you will notice a marked improvement in the color of your teeth. Some users have reported visible results in just a few days, while others have found that it took a whole month to see the difference.

In short, this toothpaste delivers on its promise. Formulated without sulfate, it does not foam and because it is based on activated charcoal, its paste is black. This may seem unusual, but it still leaves teeth clean and soft. However, it is important to note that this toothpaste contains limonene. As a result, it is not recommended for people who are allergic to limonene or citrus peel.

Elmex - Sensitive Pro - Dentifrice Blancheur 3
9/10

Best value for money

Elmex - Sensitive Pro - Dentifrice Blancheur

The best high-end whitening toothpaste

Elmex Sensitive helps prevent chronic and occasional tooth sensitivity. Thanks to its protective barrier, you will be able to eat and drink what you like without having to worry about possible caries formation.

9,84 £ on Amazon
Parodontax whitening toothpaste 4
8/10

Excellent

Parodontax whitening toothpaste

A guaranteed whiteness

For fresh breath, nothing beats this toothpaste. In addition, it fights bleeding gums and plaque. It also effectively maintains the whiteness of the teeth and its improved taste makes it better than its predecessors.

3,92 £ on Amazon

The Parodontax Whitening pack is composed of 2 tubes of 75 mL. Its daily use gently removes stains from the teeth. This toothpaste stops and prevents gum bleeding. The paste keeps teeth and gums healthy, for adults but also for children over 12 years. The formula contains 1400 ppm of fluoride, sodium bicarbonate and a blend of natural plant extracts.

But the main asset of Parodontax blancheur is the fresh breath it provides. It offers an unparalleled feeling of cleanliness. In addition, it fights plaque 4 times more effectively than a toothpaste without bicarbonate. It no longer has a salty taste that makes users feel uncomfortable.

Buying guide • November 2023

Best whitening toothpaste

Any specific needs?

The best whitening toothpaste in 2021

The best entry-level whitening toothpaste

The best high-end whitening toothpaste

A guaranteed whiteness

Your guide : Samuel

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Comparison table of the best whitening toothpastes

Top of the line Inexpensive Top of the line Excellent
Sensodyne Whitening Toothpaste 5
8/10
Love & Beauty white toothpaste certified vegan 6
9/10
Elmex - Sensitive Pro - Dentifrice Blancheur 7
9/10
Parodontax whitening toothpaste 8
8/10
OUR SELECTION
Sensodyne Whitening Toothpaste
Love & Beauty white toothpaste certified vegan
Elmex - Sensitive Pro - Dentifrice Blancheur
Parodontax whitening toothpaste
Recommended by many dentists, Sensodyne Multi-Protection Whitening cleans teeth on the surface and in depth and maintains healthy gums. Suitable for both adults and children, this toothpaste is an excellent choice.
This vegan whitening toothpaste is based on activated carbon and orange blossom. Sulfate-free and made of 98% natural ingredients, it promises effective whitening of teeth while leaving a pleasant taste and freshness in the mouth.
Elmex Sensitive helps prevent chronic and occasional tooth sensitivity. Thanks to its protective barrier, you will be able to eat and drink what you like without having to worry about possible caries formation.
For fresh breath, nothing beats this toothpaste. In addition, it fights bleeding gums and plaque. It also effectively maintains the whiteness of the teeth and its improved taste makes it better than its predecessors.
Quantity
75 mL
75 mL
2 x 75 mL
2 x 75 mL
Taste
Mint
Citrus flavor
Gentle and non-aggressive
Enhanced
Fluoride content
1100 ppm
1450 ppm
1450 ppm
1400 ppm
Age
Adults and children over 12 years old
Age 6 and up
Children and adults
Adult and child over 12 years old
Ingredients
Glycerin, PEG-8, Hydrated Silica, Pentasodium Triphosphate, Aroma, Sodium Lauryl Sulfate, Titanium Dioxide, Carbomer, Sodium Saccharin, Stannous Fluoride, Cocamidopropyl Betaine, sodium saccharin, Cinnamal
Aqua, Hydrogenated starch hydrolysate, hydrated silica, lauryl glucoside, aroma, xanthan gum, charcoal powder, citrus aurantium amara flower extract, bentonite, sodium fluoride, sodium benzoate, stevia rebaudiana extract, limonene
calcium carbonate, Aqua, sorbitol, bicarbonate, sodium lauryl sulfate, sodium monofluorophosphate, aroma, sodium silicate, cellulose gum, sodium bicarbonate, titanium dioxide, potassium acesulfame, xanthan gum, sucralose
Sodium Bicarbonate, Aqua, Glycerin, Hydrated Silica, Cocamidopropyl Betaine, Aroma, Xanthan Gum, Sodium Fluoride, Sodium Saccharin, Titanium Dioxide, Steviol Glycosides, Limonene, CI 77491

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Buying guide - whitening toothpaste

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How to choose your whitening toothpaste

It is important to determine which whitening toothpaste performs its role very well while ensuring the long-term health of the teeth.

#1 - Certification

Direct your search to a brand that has the seal of approval from a reputable dental organization, such as the American Dental Association (ADA) seal. This seal indicates that the toothpaste is safe and effective in removing surface stains. In any case, for sensitive teeth, formulas that are too high in abrasive granules or hydrogen peroxide should be avoided at the risk of worsening their condition.

#2 - The list of whitening ingredients

Always check the active and inactive ingredients on whitening toothpaste labels. Whitening ingredients you should look for include hydrogen peroxide and silica.

On the one hand, silica-based products are generally the best for whitening sensitive teeth and gums. On the other hand, a high level of hydrogen peroxide will also be effective in whitening, but please note that it may be likely to irritate your gums.

In any case, make sure your whitening toothpaste also contains active ingredients that strengthen enamel quickly. Zinc or fluoride formulas are preferable to compensate for the abrasive and scouring effect of certain active whitening ingredients.

#3 - The amount of fluorine

Fluoride helps fight tooth decay, strengthens enamel and protects it from acid attacks. Fluoride content is often expressed in milligrams per gram of paste, so choose a whitening toothpaste containing between 1000 and 1500 ppm of fluoride. To use a toothpaste with a fluoride level higher than 1500 ppm requires a doctor's advice.

#4 - The presence of abrasive minerals

Make sure your whitening toothpaste has a minimum amount of abrasive products in its composition. Whitening toothpastes are more abrasive because they are designed to remove stains from your teeth, but know that they will not change the natural color of your enamel.

These abrasives include microbeads that can be very effective in removing stubborn stains and biofilm-forming dental plaque. However, some people don't like the way abrasive products feel in their mouths, and regular use of abrasive toothpastes is not really recommended either.

#5 - Allergens

Avoid products that contain ingredients you are sensitive or allergic to, such as artificial flavors or sweeteners. Some people are also allergic to cocamidopropyl betaine (CAPB), sulfates, and propylene glycol, which are commonly found in toothpaste formulations. Also, beware of toothpastes that do not transparently list their ingredients.

How does a whitening toothpaste work?

To remove surface stains, whitening toothpaste usually contains :

  • Special abrasives that gently polish teeth (activated charcoal, etc.)
  • Peroxide or other chemicals that help break down or dissolve stains
  • Blue covarine, which adheres to the surface of the teeth and creates an optical illusion that can make the teeth less yellow. When used twice a day, toothpaste can take two to six weeks to make teeth whiter. However, whitening toothpastes containing blue covarine can have an immediate effect

Whitening toothpaste or whitening strip?

Whitening toothpaste

Whitening toothpastes are usually pastes containing abrasives that remove surface stains from the teeth. These abrasives are also supplemented with active ingredients that brighten the teeth. Sometimes whitening toothpastes contain ingredients that contribute to increased tooth sensitivity or gum irritation.

Using a soft-bristled toothbrush can help mitigate these effects for some people. You will also need to be patient to get better results because whitening toothpastes can be very effective, but they don't work as instantly. You may even have to wait for months before you see clear improvements.

Bleaching strip

Bleaching strips contain a thin layer of hydrogen peroxide or other active ingredient bonded to a flexible strip. The ingredients in bleaching strips can vary by manufacturer, but many use carbamide peroxide or hydrogen peroxide to perform their function.

Whitening strips remove surface stains but can also penetrate enamel and dentin to remove intrinsic stains deep within the tooth. However, unpleasant effects can occur with the use of this product such as discomfort caused by tooth sensitivity and gum irritation.

Verdict

In conclusion, whitening strips show a real quick improvement in tooth shade and are definitely worth a try. And, since there's nothing wrong with whitening toothpastes and rinses, consider them a whitening bonus to your routine.

Besides, with toothpastes, you'll be less likely to irritate your teeth and gums than with whitening strips. However, there's nothing to stop you from using them together if you want to achieve quick and effective results in the short term.

Why buy a whitening toothpaste?

To reduce frequent visits to the dentist

Those who sip coffee continuously all day long are more likely to have yellow teeth and will need to visit a dentist regularly to have their teeth whitened. If you're not the type of person who likes lengthy dental cleaning treatments at the dentist, whitening toothpaste may be the best solution to save you time and... money.

For safe chewing

Whitening toothpaste is a great way to counteract staining factors throughout the day. Therefore, once you brush your teeth immediately after consuming yellowing food and drinks, the process of dulling your teeth will be defused. And using a whitening toothpaste twice a day can limit the effect of these yellowing foods.

For instant whitening

The blue covarine found in most whitening toothpastes offers an effective solution to temporarily improve the appearance and brightness of your teeth between cleanings. If your teeth are still in the treatment phase, but you need a quick whitening for any reason, a whitening toothpaste containing blue co-varine can "fix" you right away.

For a bright smile

It is well known that a smile can open many doors, both in professional and private life. With a bright smile, social interactions become more pleasant and you regain confidence. Having a beautiful smile makes you feel good about yourself and can boost a person's self-esteem.

For fresh breath

Bad breath can be an obstacle to a person's social and personal development. Therefore, the presence of mint in whitening toothpastes significantly improves dental health and oral hygiene. Mint is usually synonymous with fresh breath, but also offers other benefits such as healthy gums and teeth.

The best brands of whitening toothpastes

In our opinion, the best brands of whitening toothpastes in 2022 are :

Sensodyne
Elmex
Parodontax
Signal
Colgate

Sensodyne is the toothpaste brand most frequently recommended by dentists. This is no coincidence. Its products for relieving tooth sensitivity and combating bleeding gums are among the top sellers in this segment. Sensodyne toothpastes do not disappoint, whether they provide comprehensive protection or are aimed at a more targeted action.

Part of the American Colgate-Palmolive group, Elmex is one of the leading brands in oral hygiene and health. For more than 50 years, its amine fluoride toothpastes have delighted users in Europe and North America. The brand offers a wide range of products to ensure healthy teeth for everyone.

The Parodontax brand is owned by the British company GSK or GlaxoSmithKline. For your information, the GSK group is one of the world's top 10 pharmaceutical companies. This leaves no room for doubt as to the nature of Parodontax toothpastes. They are particularly recommended against occasional bleeding gums.

Signal was the first fluoride toothpaste brand to be introduced in supermarkets in 1977. To this day, it remains the leading brand on the French market. Recognizable by its red stripes, Signal toothpaste is often used for cosmetic purposes. Bought by the Unilever group, which produces shampoos among other things, Signal is present in more than 48 countries.

Who doesn't know the American brand? Colgate is as well known as Coca-Cola in the world's soft drink market. Half of humanity uses a toothpaste of this brand. In addition, Colgate produces toothbrushes and mouthwashes. Its main focus is on cosmetic toothpaste.

What is the price for a whitening toothpaste

The diagram below will help you to get an idea of the typical prices for each price range (entry-level, mid-range and high-end).

However, more expensive does not necessarily mean better.

We therefore advise you to always consult our ranking before deciding, rather than blindly relying on price ranges.

Entry-level
2 £ to 4 £
Mid-range
4 £ to 7 £
High-end
more than 7 £
Price range diagram

Tips

Ask a dentist for advice

It is recommended that you talk to your dentist before using a whitening product, especially if you have crowns and fillings. If you already suffer from tooth sensitivity or bleeding gums, your dentist can recommend the right product for your needs.

Frequency of use of a whitening toothpaste

Brushing your teeth with whitening toothpaste at least twice a day for two minutes each time is recommended to protect against cavities, freshen breath and keep gums healthy. When used twice a day, whitening toothpaste can take two to six weeks to make teeth whiter.

Whitening toothpastes containing blue covarine can have an immediate optical effect.

Treatment of yellow teeth at the dentist or in a more natural way

It is possible to whiten teeth that are naturally yellowish in color. However, the use of whitening toothpaste is insufficient for this treatment. Consult a dentist as they will use professional grade whitening agents such as carbamide peroxide to penetrate the enamel and deeply whiten your teeth.

You can also use a powdered charcoal that you can find in pharmacies. Brush your teeth with it, without toothpaste, no more than twice a week. Then finish brushing with a clear water rinse.

Toothpaste shelf life

Oral health professionals recommend two years maximum for essential fluoride to be at an optimal level of stability to renew enamel. Also, after two years, the consistency and taste of the paste may change or dry out. If you're looking for a forgotten tube of toothpaste in your medicine cabinet, always check the expiration date before using it.

Store toothpaste properly

Keep your toothpaste well germ-free. To do this, always remember to reseal the cap of the product, making sure there's no paste spilling out. Exposed paste can attract dirt, dust particles and germs.

Also keep your toothpaste and toothbrush in a closed cabinet, especially if you store them in your bathroom. Finally, keep your toothpaste in a cool environment because at high temperatures, the ingredients can break down and even start to liquefy, making the paste less effective.

FAQ

Which natural ingredient is the most effective for whitening teeth?

To do this, you can use baking soda instead of your usual toothpaste. Put a small amount of baking soda on your toothbrush every day when you brush. Then, finish your brushing by rinsing your teeth with clear water. There are other natural ingredients for whitening teeth, but baking soda is the best for a less abrasive tooth scrub.

How to get rid of bad breath?

To get rid of halitosis, you just need to add these few reflexes to your oral care routine. Brush your tongue every day when you brush your teeth with your whitening toothpaste, hydrate yourself by drinking one and a half litres of water every day, and remember to gargle with an antiseptic solution every morning.

How to remineralize tooth enamel?

Some whitening toothpastes can demineralize tooth enamel as they are used. To effectively and quickly remineralize your tooth enamel and make it stronger, practice good oral hygiene. Also consume as much as possible of dairy products, nuts and green leafy vegetables while avoiding excess. To better fix your calcium "cure", drink magnesium-rich beverages such as Hepar for example.

How can I keep my teeth white even if I still smoke?

If you are a smoker and you are not ready to stop smoking, the best solution that will allow you to have beautiful white teeth is to use a white toothpaste. Brush your teeth with it after each meal for 2 minutes twice a day. You will see that the product will gradually lighten the color of your teeth.

Sources

Note: Below are some of the sources we have consulted in writing this article. Links to other sites are not continuously updated. It is therefore possible that a link may not be found. Please use a search engine to find the desired information.
  1. , topsante.com
  2. , quechoisir.org
  3. , cliniquehygienedentaire.ch
  4. , marieclaire.fr
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  6. , newsmag.tn
  7. , lefigaro.fr
  8. , mymethod.ca
  9. , health.clevelandclinic.org
  10. , healthline.com
  11. , ingberdental.com
  12. , consumerreports.org
  13. , enameldentistry.com
  14. , pharma-gdd.com
  15. , best-comparatif.fr
  16. , quechoisir.org
  17. , dentsblanchespro.com
  18. , my-best.fr
  19. , auchan.fr
  20. , lucette.com
  21. , topsante.com
  22. , greenweez.com
  23. , colgate.fr
  24. , sanogyl.fr
  25. , meridol.fr
  26. , leanatureboutique.com
  27. , carrefour.fr
  28. , carrefour.fr
  29. , leblogduvisage.com
  30. , illicopharma.com
  31. , notino.fr
  32. , amazon.co.uk
  33. , pharma-gdd.com
See more

Updates

March 2022 : Translation of this buying guide from our partner meilleurtest.fr

See more
Our selection
Sensodyne Whitening Toothpaste 9
Sensodyne Whitening Toothpaste
Love & Beauty white toothpaste certified vegan 10
Love & Beauty white toothpaste certified vegan
Elmex - Sensitive Pro - Dentifrice Blancheur 11
Elmex - Sensitive Pro - Dentifrice Blancheur
Parodontax whitening toothpaste 12
Parodontax whitening toothpaste

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