The best hyaluronic acid serums in the UK 2023

Hyaluronic acid is undoubtedly one of the most well-known skin care ingredients. Hyaluronic acid is naturally produced by our bodies, but its levels decrease with age, which is why skin dries out over time. If you're not already using a product containing hyaluronic acid, it's time to start in serum form. This guide will help you find the right product for you.

Hyaluronic acid serum C Florence 1

Editor's Choice

Hyaluronic acid serum C Florence

Best hyaluronic acid serum in 2021

In addition to hyaluronic acid, this serum by Florence contains no less than 20 vegan, anti-aging and anti-wrinkle ingredients that hydrate and firm the skin. And that makes all the difference!

11,19 £ on Amazon

In just a few weeks, this hyaluronic acid C Florence serum promises smooth, soft and shiny skin. And that's thanks to a high concentration of hyaluronic acid and vitamin C of vegan quality. Formulated without parabens, sulfates or microplastics, this hyaluronic acid C Florence serum is free of impurities. It is primarily a day and night brightening serum that is intended to nourish the skin on all parts of the face, and even the neck, décolleté and eye area. Thanks to vitamin C, this serum is able to brighten, soften and moisturize your skin by repairing the damage caused by overexposure to the sun.

Serum with hyaluronic acid ELBBUB 2

Best entry-level

Serum with hyaluronic acid ELBBUB

Best entry-level hyaluronic acid serum

For less than 10 euros, it is possible to obtain a serum with hyaluronic acid of very good quality, like this ELBBUB serum. Its formula is distinguished by its ease of absorption by the skin.

7,99 £ on Amazon

ELBBUB hyaluronic acid serum is rich in natural ingredients. These include amino acids, sodium hyaluronate, aloe vera extract, glycerin and more. This combination of natural ingredients allows this serum to have several beneficial effects on all skin types. Thus, ELBUUB offers a product that moisturizes, improves the physiological conditions of the skin, prevents the production of certain enzymes responsible for cell aging, has anti-inflammatory effects. It is also an anti-aging serum that relaxes the bags under the eyes by stimulating blood microcirculation, improves skin elasticity, visibly reduces wrinkles and dark circles for a brighter, younger complexion.

Serum with hyaluronic acid NO B. S. 3

Best high-end

Serum with hyaluronic acid NO B. S.

Best premium hyaluronic acid serum

This NO B. S. serum with 100% pure hyaluronic acid will be able to plump up wrinkles and restore suppleness to your skin. With effective absorption and regular replenishment, this oil-free serum is ideal for all skin types.

46,25 £ on Amazon

The serum with hyaluronic acid NO B. S. Hyaluronic Acid Serum has three main objectives. First, it helps regenerate the skin with long-lasting hydration. Second, it helps to visibly smooth the appearance of dryness and fine lines. And finally, it will give the skin a plumper feel. The formula is unscented and contains no sulfates, gluten, phthalates or parabens. Here, hyaluronic acid is combined with Phenoxyethanol, Ethylhexyl glycerin and Tocopherol, which is none other than a derivative of vitamin E. You will obtain convincing results from the first use. Your skin will be firmer, more luminous and the appearance of redness will be greatly reduced.

Natural Satin Hyaluronic Acid Serum 4


Natural Satin Hyaluronic Acid Serum

Excellent hyaluronic acid serum

The hyaluronic acid serum Satin Natural has the particularity of being formulated with multi-molecular hyaluronic acid that reduces wrinkles and fine lines. It also contains organic botanical ingredients.

14,39 £ on Amazon

Satin Naturel's signature hyaluronic acid serum formula contains organic aloe vera, organic rose water, spirulina and damask rose extracts. These organic botanical ingredients are known to reduce the signs of fine lines and wrinkles on the skin. The addition of organic botanical ingredients creates an extra nourishing formula. The purple glass that contains the serum provides your product with ultimate light protection and prolongs its effectiveness over conventional highly concentrated multi-molecular hyaluronic acid. This serum therefore promotes a quadruple anti-aging effect even longer.

Buying guide • November 2023

Best hyaluronic acid serum

Any specific needs?

Best hyaluronic acid serum in 2021

Best entry-level hyaluronic acid serum

Best premium hyaluronic acid serum

Excellent hyaluronic acid serum

Your guide : Samuel

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Comparison table of the best hyaluronic acid serums

The best Inexpensive Top of the line Excellent
Hyaluronic acid serum C Florence 5
Serum with hyaluronic acid ELBBUB 6
Serum with hyaluronic acid NO B. S. 7
Natural Satin Hyaluronic Acid Serum 8
Hyaluronic acid serum C Florence
Serum with hyaluronic acid ELBBUB
Serum with hyaluronic acid NO B. S.
Natural Satin Hyaluronic Acid Serum
In addition to hyaluronic acid, this serum by Florence contains no less than 20 vegan, anti-aging and anti-wrinkle ingredients that hydrate and firm the skin. And that makes all the difference!
For less than 10 euros, it is possible to obtain a serum with hyaluronic acid of very good quality, like this ELBBUB serum. Its formula is distinguished by its ease of absorption by the skin.
This NO B. S. serum with 100% pure hyaluronic acid will be able to plump up wrinkles and restore suppleness to your skin. With effective absorption and regular replenishment, this oil-free serum is ideal for all skin types.
The hyaluronic acid serum Satin Natural has the particularity of being formulated with multi-molecular hyaluronic acid that reduces wrinkles and fine lines. It also contains organic botanical ingredients.
60 ml
30 ml
30 ml
100 ml
Main ingredients
Hyaluronic acid, vitamin C/E
Hyaluronic acid, vitamin C/E, retinol
Hyaluronic acid, phenoxyethanol, tocopherol
Hyaluronic acid, aloe vera, vitamin A, B3, C/E, argan oil
Skin type
Application area
Face, neck, eye area
Face, eye contour
Face, eye contour
Face, eye contour
Rapidity of results

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Buying guide - hyaluronic acid serum

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How to choose your hyaluronic acid serum

Hyaluronic acid can be an amazing product, but not all hyaluronic acid serums on the market are made the same, which means they don't cause the same results. Here are the key criteria you should consider before purchasing your hyaluronic acid serum.

#1 - Formula

Many serums on the market contain only one form of hyaluronic acid, but you may not get the kind of results you're looking for either. Instead, the best hyaluronic acid for the skin will incorporate one of three blends:

  • Light molecules: They act in depth, attacking fine lines, wrinkles and the elasticity of the skin. These molecules help create healthy skin over the long term.
  • Medium-weight molecules: They help you retain moisture slightly below the skin barrier and also have a mid- to long-term effect.
  • Heavy molecules: They do not penetrate deep into the skin, which means they stay on the surface of the skin. They give the skin a very hydrated and plumped appearance, and help the outer layer of the skin retain the moisture it already has naturally.

#2 - Hyaluronic acid concentration

Many hyaluronic serums contain only 0.25% to 1.75% hyaluronic acid. These can be somewhat hydrating to your skin, but they won't be as effective because the concentration is so low. However, since hyaluronic acid attracts all water molecules, if the concentration is too high, it can actually take water from your skin, which defeats the purpose of using this type of hydrating serum. But when a serum has a balanced concentration of hyaluronic acid, the water molecules are held in place to properly hydrate the skin. The percentage of hyaluronic acid to look for in a serum is just over 2%.

#3 - Skin type

When searching for the best hyaluronic acid serum, dermatologists recommend first determining which base is best for your specific skin problems. You should opt for a water-based product if you have oily skin, while an oil- or cream-based serum is best for dry skin.

#4 - Complementary ingredients

Some hyaluronic acid serums contain only hyaluronic acid and water. While this combination is totally safe to use alone, it is not optimal. Here are some ingredients that can take a hyaluronic acid serum to the next level.

  • Niacinamide: This amazing product has been shown in clinical trials to reduce fine lines and wrinkles, spots, and improve skin elasticity. Any ingredient that can both even out skin tone and reduce fine lines is always good for the face.
  • White Tea Leaf Extract: Filled with potent free radical actives that are effectively absorbed by the skin, white tea leaf extract is an incredibly soothing and effective ingredient found in the best hyaluronic acid serums. It can also help combat sun damage and inflammation.
  • Linden Flower Extract: This powerful antioxidant has long been known for its anti-inflammatory and soothing properties. This flower is packed with flavonoids, which also give it both antimicrobial properties that can help clear up redness and calm irritation.

#5 - Antioxidant content

Since serums are a great vehicle for delivering a high concentration of active ingredients to the skin, look for a hyaluronic acid serum that also contains your daily dose of antioxidants. Hyaluronic acid works well with vitamin C, but also with vitamin B5 and green tea among other free radical fighting ingredients.

What is hyaluronic acid?


Technically, hyaluronic acid is a protein called glycosaminoglycan that occurs naturally in our skin, eyes, connective tissues and joints. It can be compared to a powerful moisturizer that has an incredible ability to attract and retain water in the skin and everywhere else in the body where it is found. It lubricates the joints and helps repair damage to the body after injury.

However, as we age, our body's natural moisture reserves can begin to diminish, which is where bolstering with a high-quality hyaluronic acid serum or skin care formula can be essential. As we age, our skin becomes increasingly dry and loses moisture. Aging skin loses its firmness, becomes less supple and often appears dehydrated. A product containing hyaluronic acid can replenish the moisture that aging skin lacks and improve the appearance of fine lines and make skin smoother.

In general, there are no known side effects of hyaluronic acid, at least the topical versions. On the other hand, hyaluronic acid is often used as a filler and thus may cause side effects.

As hyaluronic acid is a large molecule, it doesn't always penetrate to the dermis, but it can certainly help improve moisture levels where the skin needs it. That's why it's important to look for serums with two different molecular weights of hyaluronic acid and/or serums formulated with ingredients that help seal in moisture and prevent transepidermal water loss.

To ensure you get the most out of a hyaluronic acid serum, it's a good idea to take a close look at the ingredient list. Some formulations claim to contain hyaluronic acid even if the amount is very small. Look for the ingredient "sodium hyaluronate" at the beginning of the ingredient list, as hyaluronic acid is a large molecule and if not properly formulated, it may just sit on the surface of the skin.

Hyaluronic acid serum or retinol serum

Hyaluronic acid serum

Hyaluronic acid is a glycosaminoglycan made up of amino acids and sugar molecules and acts as a natural humectant, which means it attracts and holds water. It is naturally present throughout your body, but the majority of your body's hyaluronic acid is found in your skin. Just as collagen and elastin production decreases with age, so does the rate at which we produce hyaluronic acid. This is where the hyaluronic acid serum will help.

All skin types can benefit from the advantages of hyaluronic acid, namely its ability to increase the moisture content of the upper layers of the skin through its humectant effect. This will leave your skin plump, smooth and revitalized.

It is one of the most gentle ingredients for skin care. It does not irritate the skin, cause rashes or aggravate eczema or rosacea. However, it is important to check what other ingredients your hyaluronic acid serum is made of, as other ingredients such as preservatives can cause skin reactions.

Retinol serum

The generic term for vitamin A derivatives is "retinoids", and retinol is one of these derivatives. It is the most potent form available without a prescription and when applied to the skin, it turns into retinoic acid. It is retinoic acid that works its magic on your skin cells and this is why retinol has become a go-to skin care ingredient, especially in serum form.

Using a retinol serum has countless benefits. It accelerates cell turnover, stimulates skin firming and anti-wrinkle collagen and elastin production, soothes pigmentation, tightens pores, regulates oil production and even treats acne.

While all skin tones and types can use retinol, the side effects vary depending on the percentage of retinol you use and how you use it. Dry and sensitive skin should start with a serum that has a concentration of 0.3% retinol, normal skin can start at 0.5%, while oily skin should tolerate 1% well.


While hyaluronic acid works its repairing and moisturizing magic on the upper layers of the skin, retinol is able to have multiple effects deeper into the skin. The difference between hyaluronic acid serums and retinol serums is primarily in how they work on your skin. Hyaluronic acid hydrates your skin while retinol increases the rate at which your skin produces new skin cells. However, hyaluronic acid can increase your skin's natural exfoliation process and retinol can increase your skin's natural hyaluronic acid production. So your choice will depend mainly on your needs. You can even use both!

5 benefits of hyaluronic acid serum

The reason the beauty industry loves hyaluronic acid so much is its seemingly magical ability to retain moisture. Studies have proven that hyaluronic acid is incredibly effective at binding to water molecules, making it a key factor in keeping the skin hydrated. Lack of moisture is one of the main culprits of skin aging, which is why this ingredient, which draws moisture to your skin, is a must-have when it comes to repairing your skin's moisture barrier.

Here are the main benefits of hyaluronic acid in serum form.

Promotes healthier, more supple skin

Hyaluronic acid serums can help your skin look and feel more supple. About half of your body's hyaluronic acid is found in your skin, where it binds with water to help retain moisture. However, the natural aging process and exposure to things like the sun's ultraviolet rays, tobacco smoke and pollution can deplete moisture on the skin. Using a hyaluronic acid serum can prevent this decline by giving your body extra amounts of hyaluronic acid for your skin. Doses of 120-240 mg per day for at least a month have been shown to significantly increase skin hydration and reduce dry skin in adults.


Think of hyaluronic acid as a great drink of water for your skin. It is capable of holding up to 1,000 times its molecular weight in water. Hyaluronic acid in serum form penetrates the skin and binds water to the skin cells, infusing all layers of the skin with precious, rejuvenating moisture. Pure hyaluronic acid serum can be layered with other products. It also doesn't need a bunch of other ingredients to be effective. In fact, hyaluronic acid is the perfect example of how skin care with very few ingredients can deliver real results.

Increased resilience

When the lipid barrier is strengthened and protected by hyaluronic acid, skin is better able to defend itself against aging factors and environmental pollutants. When it does not fight these toxins, the skin remains less wrinkled, brighter and firmer longer. Many people with oily or acne-prone skin want to apply more harsh chemicals to remove oil from the skin. It is important to know that most acne-prone skin lacks a strong lipid barrier, which promotes inflammation and irritation. Pure hyaluronic acid serum adds moisture, helps protect the lipid barrier and is recommended for sensitive or acne-prone skin.

Can accelerate wound healing

Hyaluronic acid also plays a key role in wound healing. It is naturally present in the skin, but its concentrations increase when there is damage to repair. Hyaluronic acid helps wounds heal faster by regulating inflammation levels and signaling the body to build more blood vessels in the damaged area. Its application to skin wounds has been shown to reduce the size of wounds and decrease pain more quickly. Hyaluronic acid also has antibacterial properties, so it can help reduce the risk of infection when applied directly to open wounds.

Relieves joint pain by keeping bones well lubricated

Hyaluronic acid is also found in the joints, where it keeps the space between your bones well lubricated. When joints are lubricated, bones are less likely to rub against each other and cause uncomfortable pain. Hyaluronic acid serums are very helpful for people with osteoarthritis, a type of degenerative joint disease caused by wear and tear on joints over time.

The best brands of hyaluronic acid serums

In our opinion, the best brands of hyaluronic acid serums in 2022 are :

Florence Organics
Estēe Lauder
No B.S.

Founded in 2017 by two Italian Italians, Giampaolo Floris and Antonio Vidili, Florence Organics, Florence Organics manufactures 100% Italian high quality organic skin care products. The company offers a wide range of facial care products in its catalog, including a retinol face cream, snail secretion filtrate face cream, and serums with vitamin C and hyaluronic acid

Estēe Lauder established itself as a behemoth of a skincare product when it launched the Advanced Night Repair formula (then simply called Night Repair) in 1982 and has since become a staple in most makeup kits. Advanced Night Repair is a multi-repair complex that is highly concentrated in hyaluronic acid. It's a great product.

No B.S. is a young company that has revolutionized skincare with clean formulas, proven results and a strong culture of transparency. No B.S. is committed to providing clean ingredients and powerful formulas with each of their products, their hyaluronic acid serum is a great example.

The French brand CLARINS offers creams, serums, self-tanners and makeup for all ages, skin types and in all textures. It offers many products containing different concentrations of hyaluronic acid.

One of the pillars of luxury French skincare, Sisley Paris combines botanical extracts with anti-aging formulas that provide a unique feeling of richness and decadence. Its catalog includes creams and serums containing hyaluronic acid.

What is the price for a hyaluronic acid serum

The diagram below will help you to get an idea of the typical prices for each price range (entry-level, mid-range and high-end).

However, more expensive does not necessarily mean better.

We therefore advise you to always consult our ranking before deciding, rather than blindly relying on price ranges.

5 £ to 10 £
10 £ to 50 £
more than 50 £
Price range diagram


Always use a hyaluronic acid serum with a moisturizer

Since hyaluronic acid can hold a lot of water, it needs moisture to work. If your skin is already dry and the hyaluronic acid serum you're using is applied in a formula that doesn't add moisture (think cleanser, toner, or lightweight serum), it will pull moisture from wherever it can, such as deep within your skin, where it can then evaporate into the air if not sealed properly. On the other hand, when the hyaluronic acid serum is formulated into a deeply hydrating moisturizer, it penetrates and locks moisture into the skin, which is, of course, the goal.

Apply the serum only in the morning or evening

Some research has shown that overuse of hyaluronic acid can lead to redness and inflammation. Since we've established that hyaluronic acid needs a moisture-rich formula for optimal effectiveness, using the serum in addition to a rich, well-formulated moisturizer as the final step in your morning and evening skin care routine is the best way to properly use your hyaluronic acid serum.

Never apply your hyaluronic acid serum to dry skin

When hyaluronic acid is applied to dry skin in dry conditions, it naturally wicks moisture wherever it can. So if there is low humidity in the air, it draws moisture from deeper layers of the skin and brings it to the surface, where it then evaporates and leaves the skin drier than it was to begin with.

Use your serum as a mask

Lay a relatively thick layer of your hyaluronic acid serum under the eye area as a thin, imperceptible mask and leave on for a few minutes so that the hyaluronic acid can really penetrate the skin and replenish its moisture.

If you're 40 or older, double the serum dose!

After age 40, this is the age when wrinkles definitely set in. Hyaluronic acid levels continue to drop both qualitatively and quantitatively. The skin becomes less voluminous and seriously begins to wrinkle. The solution is to use a serum with a high concentration of hyaluronic acid and double the dose in the morning.


Can I mix my hyaluronic acid serum with other skin care products?

Yes! Although it has acid in its name, hyaluronic acid differs from exfoliating acids like glycolic acid or lactic acid. Hyaluronic acid is gentler on the skin because it is naturally produced by your body and it blends well with other ingredients, including other actives like retinol.

How to properly apply a hyaluronic acid serum?

First, the skin should be freshly cleansed. Then dry it lightly. Next, apply the serum to your skin. It's best to apply it to damp skin, as the hyaluronic acid will then bind moisture and gradually hydrate the different layers of your skin.

What are the possible side effects of a hyaluronic acid serum?

For some people, a serum containing hyaluronic acid does the exact opposite of its intended use: that is, it makes their skin drier. If this happens, be sure touse a separate moisturizer to seal in the moisture with emollient ingredients.

What is the best time to apply hyaluronic acid serum?

While some skin care ingredients, such as retinol, are most effective at night and others, such as vitamin C, work best during the day, hyaluronic acid can be used morning and night. It is recommended touse a hyaluronic acid serum up to twice a day, depending on your skin's needs. You can use your serum every day in your skin care routine, as it is gentle on the skin.


Note: Below are some of the sources we have consulted in writing this article. Links to other sites are not continuously updated. It is therefore possible that a link may not be found. Please use a search engine to find the desired information.
  1. The 19 Best Hyaluronic Acid Serums Tested by Experts,
  2. The Best Hyaluronic Acid Serums to Try in 2021,
  3. A Guide to Hyaluronic Acid Serums According to Top Derms | Who What Wear,
  4. Best hyaluronic acid skin care: Serums creams balms and more,
  5. We've Compiled a List of Our 12 Best Hyaluronic Acid Serums In 2021,
  6. 26 Best Hyaluronic Acid Serums 2021 According to Dermatologists,
  7. Hyaluronic Acid: What Benefits for the Skin?,
  8. Benefits of hyaluronic acid on the skin|NEUTROGENA®,
  9. 8 unsuspected benefits of hyaluronic acid,
  10. Hyaluronic acid: what benefits for the skin?,
  11. The best pure hyaluronic acid serums: Top 3 with ....,
  12. The 3 best hyaluronic acid serums - Reviews ...,
  13. Which hyaluronic acid serum to choose,
  14. Hyaluronic acid face serum - moisturizing & anti-aging ...,
  15. Hyaluronic Acid Serum Hyalu B5 | La Roche-Posay,
  16. Hyaluronic Acid Booster Serum Novexpert,
  17. Hyaluronic Acid Face Serums | SkinCeuticals,
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  19. Clémence & Vivien Hyaluronic Acid Quenching Serum,
  20. Hyaluronic Acid Moisturizing Serum by THE INKEY LIST ≡ ...,
  21. Best 15 Hyaluronic Acid Facial Serums,
  22. Hyaluronic Acid Anti-Aging Serum Recipe - Miss Petits ...,
  24. Hyaluronic Acid Serum: the ally for skin ...,
  25. Hyaluronic Acid Booster Serum | Hydrating and ...,
  26. Hyaluronic Acid Serum hydrate skin | Skinceuticals,
  27. Hyaluronic Acid Serum L'Oreal - Marie Claire,
  28. Hyaluronic Acid Moisturizer Serum - CeraVe,
  29. M. Asam Hyaluronic Acid Face & Body Care AQUA ...,
  30. Hyaluronic Acid : naturally hydrated hair,
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March 2022 : Translation of this buying guide from our partner

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Our selection
Hyaluronic acid serum C Florence 9
Hyaluronic acid serum C Florence
Serum with hyaluronic acid ELBBUB 10
Serum with hyaluronic acid ELBBUB
Serum with hyaluronic acid NO B. S. 11
Serum with hyaluronic acid NO B. S.
Natural Satin Hyaluronic Acid Serum 12
Natural Satin Hyaluronic Acid Serum


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