The best hair care in the UK 2023

To maintain your beautiful mane, you need to purchase hair care products that are effective and gentle on your scalp and hair. With a wide variety of hair care products available on the market, it can be a little difficult to sort out. This becomes even more difficult when you have issues with broken hair and hair loss, among other things. If you're having trouble making the right choice, this guide will be of great help.

Olaplex No.3 1

Editor's Choice

Olaplex No.3

Best hair care in 2021

If you like to color, bleach or use heated tools on your hair, or anything that can potentially dry and damage your hair, then you need Olaplex No.3.

20,80 £ on Amazon

Olplex No. 3 Hair Perfector is a concentrated conditioning hair treatment that helps strengthen and protect your hair, repair damaged strands and restore your strands to their healthy shine. It contains a unique, patented bonding technology that restores broken bonds caused by chemical, thermal and mechanical damage to hair..

This formula is designed to work with all hair types. The fragrance is soft and sweet. The texture is creamy, but not too thick. It is almost like an emulsion that is easy to spread on wet hair.

REVLON Professional Equave 2

Best entry level

REVLON Professional Equave

Best entry-level hair care

In the REVLON Professional Equave range, we present the leave-in conditioner. It is a light, two-phase hair care product specially formulated to moisturize and revitalize the structure of dry and damaged hair.

10,78 £ on Amazon

This two-phase conditioning spray moisturizes, nourishes and softens hair while smoothing the hair fiber. It makes hair easy to detangle, offering immediate results. The first phase, called the "white phase", is enriched with nourishing oils and wheat amino acids to beautify and revitalize hair. The second phase or "blue phase" is a blend of grape and green tea extracts as well as Ginkgo Biloba and UBA/UVB sunscreens that act as anti-oxidants and treatment agents.

In addition to a pleasant, fresh citrus scent, this REVLON detangling conditioner is also enriched with keratin to keep your hair in tip-top condition, no matter how bad your hair is from the start.

Kérastase Resistance 3

Best high end

Kérastase Resistance

Best high-end hair care

This product can be a little confusing. It's a conditioner, but it should be applied before shampooing to protect the hair fiber. It moisturizes without weighing hair down and will be perfect for fine, damaged hair.

25,93 £ on Amazon

This hair care product is primarily a repairing and strengthening mask that helps improve the future growth of your hair. If your hair growth is slowing down or your hair is breaking, it's time to try Kérastase Resistance! It will be able to strengthen your lengths. This mask contains a powerful synergy of repairing ingredients supported by Creatine R™ technology to rebuild weakened hair, grow hair longer and prevent future breakage.

This mask also contains ceramides that are able to soften hair and provide surface recovery. Note the use of maleic acid in the formula of this mask.

Moroccanoil Hydrating Repair Shampoo 4

Repairing Shampoo

Moroccanoil Hydrating Repair Shampoo

Excellent hair care in a repair shampoo form

Damaged, dry or colored hair? Stressed, brittle and limp strands? Moroccanoil Moisturizing Repair Shampoo can solve all these problems.

15,46 £ on Amazon

Moroccanoil Super Moisturizing Repair Shampoo has a formula enriched with argan oil and keratin protein. This intensive hair care is guaranteed without sulfate, phosphate or paraben. It is safe for the color of your hair and is suitable for daily use on all hair types.

This shampoo is also rich in vitamin A and red algae to fight free radicals, retain moisture and slow the effects of hair aging. Hair stays healthy, becomes more manageable and shiny.

Buying guide • November 2023

Best hair care

Any specific needs?

Best hair care in 2021

Best entry-level hair care

Best high-end hair care

Excellent hair care in a repair shampoo form

Your guide : Samuel

Rate this buying guide :
0/50 votes

By rating this buying guide, you are helping us to reward our best writers. Thank you!

Comparison table of the best hair care

The best Inexpensive Top of the line Excellent
Olaplex No.3 5
REVLON Professional Equave 6
Kérastase Resistance 7
Moroccanoil Hydrating Repair Shampoo 8
Olaplex No.3
REVLON Professional Equave
Kérastase Resistance
Moroccanoil Hydrating Repair Shampoo
If you like to color, bleach or use heated tools on your hair, or anything that can potentially dry and damage your hair, then you need Olaplex No.3.
In the REVLON Professional Equave range, we present the leave-in conditioner. It is a light, two-phase hair care product specially formulated to moisturize and revitalize the structure of dry and damaged hair.
This product can be a little confusing. It's a conditioner, but it should be applied before shampooing to protect the hair fiber. It moisturizes without weighing hair down and will be perfect for fine, damaged hair.
Damaged, dry or colored hair? Stressed, brittle and limp strands? Moroccanoil Moisturizing Repair Shampoo can solve all these problems.
Hair Mask
Hair Mask
100 ml
200 ml
200 ml
250 ml
Hair type
Normal to dry
Main ingredients
Bis-Aminopropyl Diglycol Dimaleate
Nourishing oils, wheat amino acids, grape and green tea extracts
Creatine R, maleic acid
Argan oil, keratin, vitamin A, red algae
Special features
Broken bond repair

Help us improve this table:
Report an error, request the addition of a feature to the table, or suggest another product. Thank you for your kindness!

Buying guide - hair care

Primary Item (H2)Sub Item 1 (H3)

Why can you trust us?

Why you can trust us
Our mission
How to support us
We do NOT accept any sponsored posts or advertising.

We spend thousands of hours each year studying the major specialized websites, analyzing products of hundreds of brands and reading user feedback to advise you on the best products.

Our mission is to simplify your purchasing decisions.

We are a product review company with a single mission: to simplify your buying decisions. Our research and testing helps millions of people every year find the best products for their personal needs and budget.

We are a small team of geeks and enthusiasts.

To support us you can: use our links to make your purchases (which often earns us a small commission), share our articles on social networks, or recommend our site on your blog. Thanks in advance for your support!

How to choose your hair care

The way hair looks says a lot about it and influences first impressions. Using the right hair products is one way to ensure that our hair always looks great. But with so many hair products available, how do you know what will work best for you? To make sure you don't get confused, just consider the following criteria.

#1 - Hair type

Everyone has different hair types and textures that can be roughly classified into fine, medium, curly and frizzyhair. Each of these hair types usually requires different products, as they all have different needs. A person with fine hair will need to use products that are lightweight so as not to weigh down their strands as well as products that will add volume and strengthen the strand.

People with frizzy and curly hair, on the other hand, need more moisturizing products to combat dryness and promote shine. It's also important to note that your hair type may not fall entirely into one category and could fall somewhere in between.

#2 - Special needs

Afternarrowing down your list of products based on your hair type, the next step is to determine exactly what your hair needs. If your hair is very dry or oily, you need to focus on a hair care product that can actually help you. Oily hair usually needs lighter oils and a softer shampoo, while dry or damaged hair needs moisturizers to give your strands the moisture they desperately need. Colored hair also needs moisturizing and gentle products such as sulfate-free shampoos. For other needs such as dandruff, look for products specifically designed for that.

#3 - Ingredients

Althoughyou may know your hair's specific type and needs, one of the most important things to do before buying a hair care product is to check the ingredient list on the label. It can be difficult to understand all the components listed, but the first thing to check is the first ingredients. For example, if you are buying a moisturizer, ingredients such as glycerin, aqua should be in the first three or four ingredients. As you go down the list, the concentration of the ingredient will be lower.

#4 - Your hair care routine

Whatis your usual hair routine? How often do you wash your hair? How often do you go outside?Well, there are a few questions you need to ask yourself to finally find the right product. If you are buying a shampoo or conditioner for a specific need, keep that in mind. If you're looking for a cleansing shampoo, you may need to opt for a product with a strong formulation so that it's easy for you to lather up and remove all the dust and dirt that has accumulated on your scalp and strands. If you feel your hair is getting too dry and frizzy after a wash, you may want a leave-in conditioner or hair serum that keeps your hair smooth and more manageable.

#5 - The brand

Witha variety of hair care brands available on the market, it can be hard to know which one is right for you, and especially which one can be trusted. Opt for brands that are transparent about the ingredients used. Read the list of ingredients, formulations and reviews from their regular users.

What hair care routine should you adopt?


The order in which you apply products can also make a difference when it comes to hair care. While it depends on your hair type and texture, there are some general rules. Shampoo, conditioner and any products you'll use in the shower should be applied first, followed by heat protection, volumizer or mousse and a shine serum. Next, you can dry and style your hair by setting it with a gel (or similar product) and hair spray. Make sure your final styling product is one that seals in moisture and helps keep hair healthy.

There are no hard and fast rules about how often to use each product. Some people wash their hair three times a week, while others clean their hair once a week. And some do it even less. When in doubt, ask a hair professional.

With any hair care, you won't notice dramatic results overnight, although the effects of masks and some styling products can be seen immediately. It takes time for your hair to get used to the new products. In some cases, it may take a week. But for dry or damaged hair, it can take at least a month before you see results.

The different types of hair care

Learn about the different types of hair care products you can use to clean, moisturize, rejuvenate and care for your hair. Be sure to use only the right hair care products for your hair type.

Cleansing and conditioning hair care products

For hair cleansing and conditioning, you can use clarifying shampoo, leave-in conditioner or deep conditioner. Compared to a traditional shampoo, a clarifying shampoo works deep down with clarifying formulas that remove hair build-up.

On the other hand, you should limit its use to once a month, as they can strip away natural oils. Leave-in conditioners are a type of conditioner. You apply it in the same way, but you simply don't rinse your hair. This increases the level of nutrition. Finally, deep conditioners provide more moisture. They're great for hair that's prone to dryness.

Moisturizing and sealing hair care products

Moisturizing and sealing hair care products come mainlyin the form of hair milk and oil. Once the hair is cleaned and conditioned, a hair milk can offer additional protection against breakage and dryness.

It also offers a light, non-rigid hold. As for hair care in oil form, it improves your hair's natural oil content, locks in moisture and strengthens strands.

Treatment hair care products

Treatment hair care is meantto repair hair strands, but also treat the scalp. By the way, for the scalp, these are essentially exfoliating products designed to unclog follicles, stimulate blood flow and calm itching.

Classic hair care products are protein-based and are designed to treat broken hair. They are designed to fill in gaps in the cuticle, strengthen and smooth strands.

Chemical hair care or natural hair care?

Chemical hair care

Some chemical or synthetic based hair care products can be specifically formulated to target and manage hair problems that result from constant bleaching or coloring of the hair, making it a quick way to stop the breakdown of severely damaged hair.

Most chemical-based hair care products offer a quick solution to problems such as dryness and breakage, helping to relieve and manage the related symptoms. However, the results are usually short term and do not treat the underlying problems. The chemicals may even cause further damage. It should also be noted that synthetic hair products are often designed to help prevent heat damage from frequent use of hair dryers or straighteners.

Natural hair care

The natural ingredients in organic hair care gently infuse your hair follicles and skin cells with natural minerals, plant extracts and essential oils. This protects the integrity of the hair fiber and ensures that damage does not occur over time, gradually nourishing your hair. Organic hair products avoid the harsh elements found in chemical products. As a result, the likelihood of irritation, allergic reaction or harmful exposure will be significantly lower than with synthetic products.

Instant preparation of hair damage is not a strong point of organic products, as natural ingredients take longer to be absorbed by your hair than chemical-based ingredients. Another thing to consider is that organic hair products are slightly more expensive than chemical products due to their higher quality. Also, because they are expensive, natural hair care products are harder to find.


In summary, while chemical-based products may provide instant results and have a longer shelf life, the overall health impacts are more pronounced. Organic products, while a bit more expensive, offer long-lasting results that don't harm the quality of your hair and your personal well-being. Whenever possible, it's always best to choose a hair care product made from natural ingredients. However, not everyone will be able to buy them because of the often prohibitive prices. Of course, there are hair care products that combine the best of both worlds.

Why buy a good hair care product?

Keeping your hair healthy

The old adage "health is wealth" applies as much to your hair as to the rest of your body. If you're meeting people every day and you have brittle hair, it's a reflection of a poor lifestyle in some way. Or worse, the idea that you don't take care of yourself.

To increase your self-confidence

Self-confidence is important to everyone, and the condition of our hair has a significant impact on how we perceive ourselves. Using a good hair care product will boost your confidence and allow you to be healthy and happy with your appearance.

To prevent premature hair loss

Using a hair care product has a plethora of benefits that promote both healthy hygiene and self-esteem. However, maintaining your hair can also ensure its longevity, as proper care with the right hair care product can reduce the risk of premature hair loss.

To save money

It may sound ridiculous, but buying and using the right hair care product will cost you a lot less than trying to make your hair look healthy without any real or meaningful conditioning effects. All those shiny serums, shiny sprays and color boosters aren't cheap and they don't help much either.

To get more compliments

Who doesn't love compliments? We all love to be complimented on our clothing choices, shoes and makeup. But what about our hair? Well, believe it or not, healthy hair really stands out! It shines differently, moves differently and looks different too.

The best brands of hair care

In our opinion, the best brands of hair care in 2022 are :

Moroccan Oil
Serge D’Estel

Olaplex is a brand of hair care products produced by a California-based startup of the same name. Olaplex hair care products are designed to prevent and repair hair damage caused by bleaching, heat styling and other treatments.

REVLON is an American multinational company specializing in cosmetics, skin care products, fragrances and hair care products. In its "Professional" product line, REVLON offers excellent hair care products.

Kerastaseis the number one brand in revolutionary and futuristic technologies used in hair care products. On top of that, with its wide range of products, it offers hair care products suitable for every hair type!

MoroccanOil has pioneered the hair care industry by offering argan oil based products. The brand offers a wide range of products that cater to different needs and all contain argan oil, including hair care products.

SergeD'Estel is a cosmetic brand that has the same name as its founder. Serge D'Estel is one of the few cosmetic companies that ensures the manufacture and production of its products on French territory. He is a former professional hairdresser. There is no doubt about the high quality of the products he offers.

What is the price hair care

The diagram below will help you to get an idea of the typical prices for each price range (entry-level, mid-range and high-end).

However, more expensive does not necessarily mean better.

We therefore advise you to always consult our ranking before deciding, rather than blindly relying on price ranges.

4 £ to 15 £
15 £ to 30 £
more than 30 £
Price range diagram


If you want volume

If volume is your goal, polymers are your strands' best friend. They attach to the hair fibers and plump them up, so your strands look a little thicker. When it comes to volumizing shampoos, look for a polymer called polyquaternium in the ingredient list. For mousses, PVP or PVA polymers are good choices. They trap air between the hairs and help maintain volume. As for conditioners, avoid those that contain silicone, which sit on the surface of strands and can weigh down fine hair.

If you want moisture

Althoughsilicone isn't the best choice if you crave volume, it's the main ingredient in moisturizing formulas. You'll typically see dimethicone and amodimethicone in shampoos and conditioners, and another version, dimethicone, in leave-in hair care. You can also look for a conditioner with coconut oil. Unlike many hair ingredients that only stay on the surface, coconut oil can actually penetrate the hair shaft, moisturizing it and making it more flexible and manageable.

If you want to protect color-treated hair

Ifyou've been trying to protect a fresh new shade solely by relying on a color-protecting shampoo, you need to make the right choice. It's really not about the shampoo you use, but how often you wash your hair. It's the water that strips the hair, not the shampoo. When hair is wet, the cuticle swells and the color molecules start to run out. The best way to keep your hue vibrant is to increase the frequency with which you wash your hair and opt for a dry shampoo.

If you're fighting frizz

Dryness is at the root of all frizz problems. When hair is not moisturized, excess moisture in the air seeps in and causes hair to expand and leads to frizz. We suggest you start with a moisturizing conditioner. Look for a product with glycerin, an ingredient that's widely found in skin care, but it's also a good moisturizer for hair. And to further tame unwanted stray hairs, focus on anti-frizz leave-in hair care.

If you have curly hair

When it comes tocontrolling your curls, it's not so much about what to look for, but rather what to avoid. Avoid volumizing, conditioning and styling shampoos. They can strip away the natural oils that keep the curl shape intact and lead to flared hair and frizz. Instead, opt for gentle cleansers and moisturizing ingredients. You can find both in many cleansing conditioners available on the market.


How to care for your hair?

Before you even think about using hair care products, there is one golden rule to keep your hair healthy. Wash your hair with a good quality shampoothat is sulfate and paraben free. You should keep your hair and scalp clean by washing it two or three times a week. Whenever possible, try to air dry your hair. Using too much heat and hot styling tools on your hair can damage it.

How to care for dry hair?

Restoringyour dry hair to its former glory will take effort, maintenance and commitment on your part. First, be wary of chemicals; not all of them, but avoid alcohol-rich formulas, as they can strip away the natural oil strands needed to keep hair from becoming dry and brittle. Next, did you know that even oily hair needs moisture? So, regular moisturizing can do wonders. This includes using a conditioner after every shampoo and regularly applying a moisturizing hair mask.

What care for low porosity hair?

Havinglow porosity hair means your hair has a hard time getting moisture. The hair cuticles lie flat, making it difficult for moisture to penetrate. But this problem can be solved by using a hair care product that has the right formulation for low porosity hair. These products are made with ingredients that can penetrate the hair more easily. The other tip is to apply hair care productswhen your hair is damp and warm.

How to determine my hair type?

It'snot easy to determine hair typeonyour own, and we suggest that you first get help from a professional hairstylist. He or she can examine sample strands from your head, test for tensile strength and elasticity, dampen and then dry your hair to see how it responds to physical manipulation and treatments.


Note: Below are some of the sources we have consulted in writing this article. Links to other sites are not continuously updated. It is therefore possible that a link may not be found. Please use a search engine to find the desired information.
  1. Cheap Hair Care - New & Used Deals,
  2. Safe Products : Hair Care - Toxic Substances in Cosmetics Comparison,
  3. Complete Hair Care Guide for Curly & Frizzy Hair,
  4. How to Take Care of Your Hair Naturally?,
  5. Hair Care ≡ SEPHORA,
  6. 4 Reasons Why Using The Best Haircare Products Matters,
  7. The Importance of a Healthy Hair Care,
  8. Buyer's Guide: Hair Care | Project Wellness,
  9. How to Choose the Right Products for Your Hair Type?,
  10. Previous article 22 Different Types of Hair Products,
  11. Hair Care ≡ SEPHORA,
  12. Hair Care : our hair care tips - Marie Claire,
  13. Hair Care : tips and tricks | Santé Magazine,
  14. Hair Care SEPHORA,
  15. How to care for your hair: 9 steps - wikiHow,
  16. Hair Care : Shampoos, masks, oils ...,
  17. Professional hair care - Beauty Coiffure,
  18. - Top Santé,
  19. Hair : 3 treatments to give life back to your hair fiber,
  20. The best treatments for very damaged hair ? Test, opinion ...,
  21. Hair care - Tips and advice,
  22. The best hair care | Hair care |,
  23. Hair care | The must-haves for healthy hair,
  24. Hair care : mask, detangler, oil -,
  25. Hair care & hair care products - L'Oréal ...,
  26. 15 tips from the pros for taking care of your hair ...,
  27. Hair - Diouda,
  28. Organic hair care - Aroma-Zone,
  29. Hair - Yves Rocher,
  30. Hair care - Pharmacie en ligne | Pharmacie du Polygone,
  31. Hair care : shampoo, hair care, styling ...,
  32. Hair - Hair care - Doctissimo,
  33. Best care for colored hair,
See more


March 2022 : Translation of this buying guide from our partner

See more
Our selection
Olaplex No.3 9
Olaplex No.3
REVLON Professional Equave 10
REVLON Professional Equave
Kérastase Resistance 11
Kérastase Resistance
Moroccanoil Hydrating Repair Shampoo 12
Moroccanoil Hydrating Repair Shampoo


Every month we help more than 1 000 000 people buy better and smarter.

Copyright © 2022 - Made with by

Your reviews and buying guides 0% advertising, 100% independent!