The best bath towels in the UK 2023

In cotton, microfiber, sold alone or in sets, the bath towel is not chosen at random. Your well-being, your health and the property of your bathroom depend on it. In addition to the surface, you should consider the absorption capacity and drying capacity. Our guide to the best bath towels in 2021 will make your search easier.

LetItWrinkle - Linen Embossed Towel 1

Best value for money

LetItWrinkle - Linen Embossed Towel

The best bath towel in 2021

This luxurious bath towel satisfies users with its high absorbency. We love its sleek design with its waffle texture. You have several choices of colors.

28 £ on Etsy

Handmade, this towel is made of 53% linen and 47% cotton of excellent quality. Hence its great capacity of drying and water absorption. This production method is also environmentally friendly. This gives you the opportunity to contribute to the preservation of the planet.

Ideally used in the bathroom, it also finds its place in your business for a hammam session. It is a versatile towel and suitable for any situation. Its design and luxury manufacturing appeal to individuals who want to bring a touch of class to their shower. With this towel, you benefit from the OEKO-TEX certification guaranteeing the organic nature of the fabric.

Nicola Spring - Turkish bath towel 2

Best value for money

Nicola Spring - Turkish bath towel

The best entry-level bath towel

A large aesthetic and practical bath towel to make your life easier during your shower. It inherits a traditional and original style. What to embellish your bathroom.

7,99 £ on Amazon

This Turkish towel is distinguished by its pattern and shape. Ideal for the pool, the beach and the shower. It is made with cotton fibers offering an undeniable absorption capacity. It is a large size model that is perfectly adapted to all adults. Choose the color according to your taste. The manufacturer offers 6 colors to give you a wide range of possibilities.

Being thinner than standard towels, it is far from being bulky. Besides, this is one of the reasons why it can be taken everywhere. But that's not all, it can be used for other purposes. Thanks to its look, it can be quickly transformed from a towel to a tablecloth or a blanket for example.

Betz - Set of 4 bath sheets 3

Best value for money

Betz - Set of 4 bath sheets

The best high-end bath towel

This towel is available in nearly 30 colors. It's a wide enough choice to satisfy every whim. Effective, it is also easy to maintain, as it can be machine washed.

31,96 £ on Amazon

With this set, you get 4 towels of the same color for the whole family. Users enjoy their comfort and softness due to the quality of the material used. The material is sturdy enough to last over time. It's safe to say that Betz meets the highest standards in making this medium-sized towel set.

Each piece comes with a towel clip for easy storage. With a quality of 470 gsm, it is suitable for allergy-sensitive individuals. As for its level of water absorption, it can only satisfy you, and this, on the long term.

Personalized embroidered bath towel 4


Personalized embroidered bath towel

The best custom bath towel

Made in the UK, this bath towel benefits from a professional quality that has won over individuals looking for a thoughtful gift for their loved one. Personalize your towel with a first name or another word.

20 £ on Etsy

Choose the word to embroider on your bath sheet to satisfy the happy owner. Plus, you have several choices of designs to match the personality of the owner. Try some of the 9 options. Then, the color of the pattern and the letters are also customizable. It is a perfect product to give as a gift: birthday, wedding or Valentine's Day. Don' t forget that the napkin is "Handmade".

For a better comfort, the product is made of 100% cotton. This has a great influence on its great absorption capacity. Finally, once you get home from the pool or the beach, put it in the washing machine at 60°.

Buying guide • November 2023

Best bath towel

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The best bath towel in 2021

The best entry-level bath towel

The best high-end bath towel

The best custom bath towel

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Comparison table of the best bath towels

LetItWrinkle - Linen Embossed Towel 5
Nicola Spring - Turkish bath towel 6
Betz - Set of 4 bath sheets 7
Personalized embroidered bath towel 8
LetItWrinkle - Linen Embossed Towel
Nicola Spring - Turkish bath towel
Betz - Set of 4 bath sheets
Personalized embroidered bath towel
This luxurious bath towel satisfies users with its high absorbency. We love its sleek design with its waffle texture. You have several choices of colors.
A large aesthetic and practical bath towel to make your life easier during your shower. It inherits a traditional and original style. What to embellish your bathroom.
This towel is available in nearly 30 colors. It's a wide enough choice to satisfy every whim. Effective, it is also easy to maintain, as it can be machine washed.
Made in the UK, this bath towel benefits from a professional quality that has won over individuals looking for a thoughtful gift for their loved one. Personalize your towel with a first name or another word.
Linen and cotton
Drying capacity
140 x 70 cm
170 x 90 cm
140 x 70 cm
140 x 70 cm
Absorption capacity
Machine washable 40°.
Washable at 60° - Tumble dry
Washable at 60°.

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Report an error, request the addition of a feature to the table, or suggest another product. Thank you for your kindness!

Buying guide - bath towel

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How to choose your bath towel

#1 - The fabric

Cotton towels are still the most common. But not all cotton fabrics are created equal. In fact, some towels add other natural fibers to provide extra softness. Egyptian cotton, Pima cotton and Turkish cotton towels have extra long fibers. They are highly absorbent and exceptionally strong.

There are also synthetic towels. Polyester towels are particularly popular. They dry quickly, but are much less absorbent and less soft than cotton towels.

#2 - Density


density or basis weight of a towel is measured in g/m². The higher the weight, the better the towel. A towel with a weight of 900 g/m² will be much softer and more absorbent than a towel with a weight of 300 g/m².

The best towels have a density between 500 and 700 g/m². They are neither too heavy nor too light, but also soft and absorbent. And they don't take forever to dry. At more than 700 g/m², you'll find high-end towels that are exceptionally comfortable and absorbent. They are mostly found in five-star hotels. However, they take a long time to dry.

#3 - The size

Towels come in a variety of sizes. You should consider this before purchasing. A standard bath towel measures 70 x 130 cm, while a bath sheet measures around 90 x 150 cm. The bath sheet offers more coverage and can wrap completely. If you're looking for smaller options, towels measure 40 x 80 cm.

#4 - Ease of maintenance

Bath towels can add the final warm touch to a bathroom, so consider choosing a selection of towels in a single color shade or accent pattern. Another option is to buy a whole range of towels with different colors depending on the season.

For example, you'll pull out the brightly colored towels in the summer and spring; while the cooler colored towels will only come out of the closet in the fall and winter. If you're looking for something versatile, opt for white. Fluffy white towels are timeless and work well in any bathroom style.

#5 - Your real needs


you want a super soft, ultra-absorbent towel, opt for 100% cotton with dense, fluffy yarn loops on the surface. If you want one that dries quickly and is more durable, consider a cotton-polyester blend or a lighter, short-pile fabric. The fluffy loops help the towel feel soft and absorb water, but they may take longer to dry and may wear out faster from washing.

How to maintain your bath towel?

To enjoy a soft and fluffy towel every time you get out of the shower, it is essential to take good care of it. To take care of our personal hygiene and well-being, it is necessary to wash it regularly, but especially in an optimal way. Indeed, towels are real carriers of bacteria. A high and continuous humidity helps the development of microbes. Moreover, it causes bad smells.

At first, the towel should not be washed with the rest of the linen. For better color retention, it is always best to group towels by color. If you want to use your washing machine, you can wash it at a temperature of 30 or 40°. For towels made of cotton, the ideal temperature is at least 40°C. For those made of synthetic fibers or linen, it is preferable not to go beyond 30 degrees at the risk of damaging them.

In terms of frequency, washing twice a week is ideal. If you choose to wash by hand, first make sure that the container you use is clean. It is advisable to wash it with lukewarm or cold water. Use a small amount of detergent. White vinegar with fabric softener is very effective in neutralizing laundry odors and is also recommended to wash your towel and make it soft and especially absorbent.

To dry it, it is recommended to put it in the dryer. On this point, it is necessary to avoid a number of turns too important. It is better to prefer 700 turns. It is also advisable to always leave 3 to 4 washing balls in your washing machine.

The different types of bath towels

There are different kinds of bath towels. There are more than a dozen, each with a specific use. However, we will highlight the most versatile towels that can be used to wipe all parts of the body.

The classic bath towel

The largest towels measure approximately 70 x 125 cm. This is the ideal type of towel to dry yourself after a bath or shower. You have a choice in different manufacturing materials, from synthetic fiber to cotton, microfiber and bamboo.

The bath sheet

Bath sheets are much larger than traditional bath towels. Typically, they measure 100 x 150 cm. Bath sheets differ from bath towels mainly in size. Bath sheets are also used after a shower or bath, but can offer more warmth and a much greater absorption capacity. They can envelop you more.

Towel or bath sheet?

Bath towel

Towels are the basic option for drying the body. In fact, they are the most commonly used. Although they are smaller than bath sheets, they are perfect for children and adults and offer excellent absorbency. Bath towels are ideal for drying your body and hair, as they twist easily around your head without weighing too much.

Bath towel

Bath sheets are an alternative to bath towels. They offer a larger surface area to dry and are therefore more absorbent than bath towels. Bath sheets take longer to dry and require more storage space than traditional bath towels. In a pinch, a bath sheet can be used as a beach towel, of similar size. But the bath sheet is more absorbent.


First of all, you should consider buying a bath towel, as it is much cheaper than a bath sheet. Plus, it's much more compact and fits perfectly in any towel rack and easily into small storage spaces. If you have the budget for it and the storage space for it, the bath sheet seems much more interesting. It is larger and will dry your body and hair much faster.

Why buy a bath towel?

For reasons of comfort and hygiene

On the beach, a bath towel is very practical to sit on while avoiding contact with the ground. You can use it to sunbathe in the sun. You can also use it to conceal certain parts of your body, a matter of modesty! But a bath towel is especially appreciated for its softness and ability to suck up water without losing its effectiveness.

To take care of the sick

Sometimes a sick or very old person can no longer wash himself. If you can't perform a normal toilet, you can help them with the towel bath technique. To do this, you simply use a wet towel soaked in soap, preferably without rinsing.

To dry the hair

For women, it is essential to quickly wring out the hair when you get out of the shower. You can use the bath towel. Simply wrap your hair in the towel. Towels made of cotton terry, for example, are very soft and absorbent, allowing you to dry your hair well before styling.

To protect yourself from the cold

Water and wind don't mix. If you're getting out of the pool or lounging at the beach, you can use the towel as a wind barrier. This way you avoid catching cold and therefore illness.

To act as a bathrobe

If you go to thermal baths, a towel will be of great use to you. Indeed, you have the possibility to use it as a piece of clothing summary. You can wrap it around your waist or under your shoulders. It will serve as a bathrobe.

The best brands of bath towels

In our opinion, the best brands of bath towels in 2022 are :


Gildan is one of the best selling blank shirt brands on the market. These are reliable, quality shirts at a very affordable price. Gildan shirts are great for screen printers and casual wear. Currently, this brand is also on bath towels.

Avanti is a bath towel brand based in new york. It is reputed to be the best brand in this industry and produces only quality bath towels. Its towels are soft to the touch and as fluffy as you like. They are also durable.

This brand is based on trend and creativity. Its products are as young as the brand. The brand is of very good quality whether it is the design or the fabric. Twinzen is not very well known yet but is starting to make its name in the world thanks to its strengths but also thanks to e-commerce sites like amazon.

Since 2003, ClevaMama is a family-run, award-winning Irish baby brand that specializes in developing innovative and practical baby products to make infant care easier, healthier and safer. ClevaMama is super good at baby towels, which is why the brand is among the best brands.

Betz is a well-known brand for the best linens. It is easily adopted by consumers due to its softness and textile. The products of this brand are of very good quality and 100% reliable.

What is the price for a bath towel

The diagram below will help you to get an idea of the typical prices for each price range (entry-level, mid-range and high-end).

However, more expensive does not necessarily mean better.

We therefore advise you to always consult our ranking before deciding, rather than blindly relying on price ranges.

8 £ to 20 £
20 £ to 30 £
more than 30 £
Price range diagram


Avoid fabric softeners.

They will leave a residue on your towels that will make them less absorbent. Your Egyptian cotton towels will become as rough as polyester ones.

Wash your towel with vinegar.


your towel in the washing machine and pour a cup of vinegar on it. Do this at least once a month. The vinegar removes body oils and soap scum that make towels less absorbent. The vinegar also removes odors.

Say "no" to towel hooks.

Towels hung on a hook dry more slowly than towels hung on a bar. Slow drying promotes the growth of mold and bacteria.

Never iron a bath towel.


some people iron their towels. This is a bad idea, because ironing crushes the loops in the fabric, making them less absorbent.

Wash your towel before using it for the first time.


process will help set the color of the towel, improve its absorbency, and reduce linting



What is the best towel?

The best bath towel depends on your needs and your budget. Read our buying guide for the best products available.

How many towels do I need?

Once you've determined which model of towel you're going to buy, it's time to decide how many you'll likely need. Depending on the number of people in your home, you should aim to have two towels per person.

How to wash towels properly?

You need to make sure you take good care of your towels. When washing your towels, avoid using fabric softener. This decreases the ability of the towel to absorb water.

How to dry towels properly?

They can be hung on a clothesline outside. This gives them an extra freshness, but dryers can help keep them soft. If you use a dryer, remember that over-drying can weaken the towel fibers, so don't dry towels longer than necessary.

When should I change my towel?

When towels are too old, they are no longer effective. They don't dry you out completely and are probably harbouring invisible germs and bacteria. In general, experts advise you to buy new ones every two years.


Note: Below are some of the sources we have consulted in writing this article. Links to other sites are not continuously updated. It is therefore possible that a link may not be found. Please use a search engine to find the desired information.
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March 2022 : Translation of this buying guide from our partner

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Our selection
LetItWrinkle - Linen Embossed Towel 9
LetItWrinkle - Linen Embossed Towel
Nicola Spring - Turkish bath towel 10
Nicola Spring - Turkish bath towel
Betz - Set of 4 bath sheets 11
Betz - Set of 4 bath sheets
Personalized embroidered bath towel 12
Personalized embroidered bath towel


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